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This week's cable ratings
By the Media Life staff
Mar 9, 2010 - 4:31:55 PM
In cable ratings for the week ended March 14:
Top five networks in primetime (18-49s): USA, TBS, History, FX, TNT.
Top five networks in primetime (total viewers): USA, Fox News Channel, TBS, TNT, History.
Top five cable news networks in primetime (25-54): Fox News Channel, MSNBC, CNN, HLN, CNBC.
Top five cable news programs (total viewers): 1. Fox News Channel’s “The O’Reilly Factor” (Monday, 8 p.m.) 3.87 million; 2. Fox News Channel’s “The O’Reilly Factor” (Wednesday, 8 p.m.) 3.76 million; 3. Fox News Channel’s “The O’Reilly Factor” (Tuesday, 8 p.m.) 3.50 million; 4. Fox News Channel’s “The O’Reilly Factor” (Thursday, 8 p.m.) 3.48 million; 5. Fox News Channel’s “Glenn Beck” (Tuesday, 5 p.m.) 3.41 million.
Top movie (18-49s): TBS’s “Walking Tall” (Sunday, 4 p.m.) 1.37 million.
Top sporting event (total viewers): ESPN’s “College Basketball: Big East Tournament” (Saturday, 9 p.m.) 2.87 million.
Shows making the top 10 among 18-34s, 18-49s and 25-54s: History’s “Pawn Stars” (Monday, 10 and 10:30 p.m.); USA’s “WWE Raw” (Monday, 10 p.m.).
Show on the rise: History’s “American Pickers” Monday 9 p.m. The reality series averaged 2.51 million viewers 25-54, up 19.5 percent from 2.10 million the previous week.
|
TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
Week Ending March 14 |
|
Rank |
Primetime |
Total Day |
|
Net |
(000) |
Net |
(000) |
|
1
|
USA
|
1844
|
NICK
|
1613
|
|
2
|
FOXN
|
1747
|
NAN
*
|
1335
|
|
3
|
TBSC
|
1414
|
FOXN
|
1043
|
|
4
|
TNT
|
1313
|
TNT
|
1043
|
|
5
|
NAN
|
1300
|
ADSM*
|
1005
|
|
6
|
ESPN
|
1254
|
USA
|
961
|
|
7
|
HIST
|
1253
|
TBSC
|
824
|
|
8
|
AEN
|
1146
|
TOON
|
816
|
|
9
|
FAM
|
1091
|
ESPN
|
747
|
|
10
|
HGTV
|
1068
|
AEN
|
712
|
|
11
|
LIF
|
1018
|
HIST
|
663
|
|
12
|
FX
|
1015
|
LIF
|
651
|
|
13
|
TOON
|
959
|
TRU
|
621
|
|
14
|
TRU
|
902
|
HGTV
|
618
|
|
15
|
FOOD
|
875
|
FOOD
|
589
|
|
16
|
AMC
|
869
|
FX
|
557
|
|
17
|
DISC
|
833
|
SPK
|
549
|
|
18
|
SYFY
|
795
|
FAM
|
527
|
|
19
|
SPK
|
786
|
DISC
|
525
|
|
20
|
TLC
|
784
|
AMC
|
494
|
|
21
|
CMDY
|
742
|
TVLD
|
459
|
|
22
|
BRAV
|
707
|
CMDY
|
443
|
|
23
|
HALL
|
664
|
HALL
|
416
|
|
24
|
MTV
|
652
|
SYFY
|
408
|
|
25
|
TVLD
|
616
|
TLC
|
398
|
|
* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data
|
|
TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
Week Ending March 14 |
|
Rank
|
Program |
Net
|
(000) |
|
1
|
Pawn Stars
|
HIST
|
4030
|
|
2
|
Pawn Stars
|
HIST
|
3885
|
|
3
|
Spongebob
|
NICK
|
3564
|
|
4
|
WWE Raw
|
USA
|
3476
|
|
5
|
WWE Raw
|
USA
|
3228
|
|
6
|
American Pickers
|
HIST
|
3150
|
|
7
|
The Penguins Of
Madagascar
|
NICK
|
3130
|
|
8
|
NCIS
|
USA
|
3116
|
|
9
|
Spongebob
|
NICK
|
3099
|
|
10
|
Spongebob
|
NICK
|
3077
|
|
11
|
Spongebob
|
NICK
|
2968
|
|
12
|
The O'Reilly Factor
|
FOXN
|
2886
|
|
13
|
The O'Reilly Factor
|
FOXN
|
2867
|
|
14
|
iCarly
|
NICK
|
2819
|
|
15
|
White Collar
|
USA
|
2759
|
|
16
|
iCarly
|
NICK
|
2757
|
|
17
|
Fanboy & Chum Chum
|
NICK
|
2706
|
|
18
|
Glenn Beck
|
FOXN
|
2674
|
|
19
|
iCarly
|
NICK
|
2666
|
|
20
|
The O'Reilly Factor
|
FOXN
|
2660
|
|
21
|
The O'Reilly Factor
|
FOXN
|
2644
|
|
22
|
iCarly
|
NICK
|
2633
|
|
23
|
Spongebob
|
NICK
|
2526
|
|
23
|
iCarly
|
NICK
|
2526
|
|
25
|
The Fairly Odd Parents
|
NICK
|
2520
|
|
Source: Turner Research from Nielsen data
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
Week Ending March 14 |
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1
|
TBSC
|
615
|
ADSM*
|
515
|
|
2
|
USA
|
510
|
NICK
|
364
|
|
3
|
FX
|
392
|
NAN
*
|
344
|
|
4
|
CMDY
|
380
|
TBSC
|
342
|
|
5
|
MTV
|
377
|
ESPN
|
276
|
|
6
|
HIST
|
360
|
USA
|
269
|
|
7
|
ESPN
|
357
|
TNT
|
237
|
|
8
|
TNT
|
315
|
CMDY
|
228
|
|
9
|
FAM
|
314
|
MTV
|
223
|
|
10
|
BRAV
|
298
|
FX
|
222
|
|
* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending March 14 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1
|
Pawn Stars
|
HIST
|
1607
|
|
2
|
Pawn Stars
|
HIST
|
1566
|
|
3
|
Family Guy
|
ADSM
|
1448
|
|
4
|
Family Guy
|
ADSM
|
1320
|
|
5
|
Kendra
|
EN
|
1320
|
|
6
|
Family Guy
|
ADSM
|
1305
|
|
7
|
16 And Pregnant 2
|
MTV
|
1299
|
|
8
|
WWE Raw
|
USA
|
1276
|
|
9
|
Family Guy
|
TBSC
|
1248
|
|
10
|
Family Guy
|
TBSC
|
1239
|
|
Source: Turner Research from Nielsen data
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
Week Ending March 14 |
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1
|
USA
|
1100
|
ADSM*
|
685
|
|
2
|
TBSC
|
1091
|
TBSC
|
630
|
|
3
|
HIST
|
808
|
NAN
*
|
603
|
|
4
|
FX
|
716
|
NICK
|
578
|
|
5
|
TNT
|
705
|
TNT
|
575
|
|
6
|
ESPN
|
704
|
USA
|
554
|
|
7
|
AEN
|
691
|
ESPN
|
482
|
|
8
|
FAM
|
650
|
AEN
|
437
|
|
9
|
CMDY
|
599
|
HIST
|
408
|
|
10
|
TRU
|
589
|
FX
|
401
|
|
* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
Week Ending March 14 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1
|
Pawn Stars
|
HIST
|
3274
|
|
2
|
Pawn Stars
|
HIST
|
3041
|
|
3
|
WWE Raw
|
USA
|
2775
|
|
4
|
WWE Raw
|
USA
|
2378
|
|
5
|
American Pickers
|
HIST
|
2370
|
|
6
|
Kendra
|
EN
|
1880
|
|
7
|
Family Guy
|
ADSM
|
1863
|
|
8
|
Family Guy
|
TBSC
|
1863
|
|
9
|
White Collar
|
USA
|
1854
|
|
10
|
Family Guy
|
TBSC
|
1837
|
|
Source: Turner Research from Nielsen data
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
Week Ending March 14 |
|
|
PRIME TIME |
TOTAL DAY |
|
Rank
|
Net |
(000) |
Net |
(000) |
|
1
|
USA
|
1149
|
TNT
|
609
|
|
2
|
TBSC
|
928
|
USA
|
570
|
|
3
|
HIST
|
866
|
TBSC
|
557
|
|
4
|
TNT
|
741
|
NAN
*
|
494
|
|
5
|
AEN
|
726
|
NICK
|
467
|
|
6
|
ESPN
|
694
|
AEN
|
450
|
|
7
|
FX
|
647
|
ESPN
|
429
|
|
8
|
TRU
|
612
|
HIST
|
429
|
|
9
|
FOOD
|
597
|
ADSM*
|
419
|
|
10
|
FAM
|
593
|
TRU
|
414
|
|
* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
Week Ending March 14 |
|
Rank |
PROGRAM |
NET |
(000) |
|
1
|
Pawn Stars
|
HIST
|
3368
|
|
2
|
Pawn Stars
|
HIST
|
3045
|
|
3
|
WWE Raw
|
USA
|
2678
|
|
4
|
American Pickers
|
HIST
|
2513
|
|
5
|
WWE Raw
|
USA
|
2210
|
|
6
|
White Collar
|
USA
|
1866
|
|
7
|
Pawn Stars
|
HIST
|
1749
|
|
8
|
Ax Men
|
HIST
|
1725
|
|
9
|
Real Housewives Of
Orange
County
|
BRAV
|
1597
|
|
10
|
NCIS
|
USA
|
1573
|
|
Source: Turner Research from Nielsen data
|
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