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Media By The Numbers
This week's cable ratings
By the Media Life staff
Jan 31, 2012 - 4:31:55 PM

In cable ratings for the week ended Feb. 5:

Top five networks in primetime (18-49s): USA, TBS, History, A&E, MTV.

Top five networks in primetime (total viewers): USA, Disney Channel, History, Fox News Channel, TBS.

Top five cable news networks in primetime (25-54): Fox News Channel, MSNBC, CNN, HLN, CNBC.

Top five cable news programs (total viewers): 1 Fox News Channel's "The O'Reilly Factor" (Monday, 8 p.m.); 2. Fox News Channel's "The O'Reilly Factor" (Wednesday, 8 p.m.); 3. Fox News Channel's "The O'Reilly Factor" (Thursday, 8 p.m.); 4 Fox News Channel's "The O'Reilly Factor" (Friday, 8 p.m.); 5. Fox News Channel's "Florida Primary" (Tuesday, 8 p.m.)

Top movie (18-49s): USA's "G.I. Joe: The Rise of Cobra" (Saturday, 8 p.m.) 1.37 million.

Top sporting event (total viewers): ESPN's "NBA Basketball: LA Lakers/Denver" (Friday, 10:56 p.m.) 2.54 million.

Shows making the top 10 among 18-34s, 18-49s and 25-54s: MTV's "Jersey Shore" (Thursday, 10 p.m.); History's "Pawn Stars" (Monday, 10 and 10:30 p.m.); USA's "WWE Entertainment" (Monday, 9 and 10 p.m.)

Show on the rise: USA's "WWE Raw," Monday, 9 p.m. The first hour of the wrestling program averaged 1.40 million viewers 18-49, up 22 percent from 1.15 million the previous week.

Show on the decline: MTV's "Jersey Shore," Thursday, 10 p.m. The reality show was still No. 1 for the week among 18-49s with 4.14 million tuning in, but that was down 14 percent from 4.82 million the week before.

 

TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
 Week Ending Feb. 5

Rank

Primetime

Total Day

Net

(000)

Net

(000)

1

USA

2249

NICK

1317

2

DSNY

1617

DSNY

1191

3

HIST

1474

USA

1127

4

FOXN

1453

ADSM*

1089

5

TBSC

1407

FOXN

904

6

TNT

1168

NAN *

879

7

ADSM

1140

TNT

853

8

AEN

1103

TOON

807

9

ESPN

1068

HIST

797

10

FX  

914

TBSC

739

11

HGTV

894

ESPN

701

12

NAN

885

AEN

646

13

FOOD

856

HGTV

570

14

SYFY

852

FX  

554

15

MTV

841

TVLD

532

16

DISC

834

FOOD

526

17

LIF

829

ID  

506

18

FAM

825

LIF

469

19

TLC

779

DISC

460

20

TRU

735

FAM

455

21

CMDY

674

AMC

449

22

TVLD

673

MTV

439

23

MSNB

652

CMDY

434

24

AMC

632

SPK

433

25

BRAV

632

TLC

430

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

 

TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Total Viewers
 Week Ending Feb. 5

Rank

Program

Net

(000)

1

Pawn Stars

HIST

7120

2

Pawn Stars

HIST

6810

3

American Pickers

HIST

6401

4

Jersey Shore Season 5

MTV

5691

5

WWE Raw

USA

5318

6

WWE Raw

USA

5124

7

Gold Rush

DISC

4881

8

Bedtime Stories

DSNY

4196

9

Royal Pains

USA

4086

10

Spongebob

NICK

3930

11

NCIS

USA

3912

12

NCIS

USA

3832

13

Bedtime Stories

DSNY

3751

14

Pawn Stars

HIST

3738

15

NCIS

USA

3730

16

Bering Sea Gold

DISC

3729

17

NCIS

USA

3698

18

Spongebob

NICK

3655

19

The Big Bang Theory

TBSC

3650

20

Spongebob

NICK

3636

20

Victorious

NICK

3636

22

Spongebob

NICK

3587

23

NCIS

USA

3564

24

Spongebob

NICK

3508

25

The Big Bang Theory

TBSC

3473

Source: Turner Research from Nielsen data

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
 Week Ending Feb. 5

Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

TBSC

591

ADSM*

541

2

MTV

532

NAN *

351

3

USA

519

NICK

312

4

ADSM

464

TBSC

311

5

CMDY

418

ESPN

295

6

ESPN

392

MTV

258

7

HIST

369

USA

256

8

FX  

355

CMDY

238

9

AEN

348

DSNY

236

10

FAM

329

FX  

226

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending Feb. 5

Rank

PROGRAM

NET

(000)

1

Jersey Shore Season 5

MTV

3200

2

Teen Mom II Season 2

MTV

1943

3

Tosh.O

CMDY

1839

4

Pawn Stars

HIST

1489

5

The Challenge: Battle of the Exes

MTV

1428

6

Pawn Stars

HIST

1415

7

WWE Raw

USA

1410

8

WWE Raw

USA

1396

9

Family Guy

ADSM

1296

10

The Game

BET

1246

Source: Turner Research from Nielsen data

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
 Week Ending Feb. 5

  Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

USA

1130

ADSM*

722

2

TBSC

1051

USA

553

3

HIST

858

TBSC

526

4

AEN

746

NAN *

504

5

MTV

688

NICK

490

6

FX  

682

ESPN

486

7

ESPN

666

HIST

449

8

ADSM

658

AEN

409

9

CMDY

587

FX  

408

10

TNT

570

TNT

398

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
 Week Ending Feb. 5

Rank

PROGRAM

NET

(000)

1

Jersey Shore Season 5

MTV

4140

2

Pawn Stars

HIST

3261

3

Pawn Stars

HIST

3172

4

WWE Raw

USA

2675

5

WWE Raw

USA

2624

6

American Pickers

HIST

2606

7

Teen Mom II Season 2

MTV

2543

8

Gold Rush

DISC

2480

9

Tosh.O

CMDY

2479

10

The Game

BET

2072

Source: Turner Research from Nielsen data

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
 Week Ending Feb. 5

 

PRIME TIME

TOTAL DAY

Rank

Net

(000)

Net

(000)

1

USA

1220

USA

581

2

TBSC

988

HIST

494

3

HIST

971

TNT

458

4

AEN

777

TBSC

457

5

FX  

637

ADSM*

434

6

TNT

627

AEN

424

7

ESPN

604

ESPN

418

8

DISC

591

NICK

381

9

SYFY

590

FX  

368

10

FOOD

579

NAN *

353

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Research from Nielsen data

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
 Week Ending Feb. 5

Rank

PROGRAM

NET

(000)

1

Pawn Stars

HIST

3647

2

Pawn Stars

HIST

3515

3

American Pickers

HIST

3049

4

Gold Rush

DISC

2783

5

WWE Raw

USA

2620

6

Jersey Shore Season 5

MTV

2600

7

WWE Raw

USA

2573

8

The Big Bang Theory

TBSC

2173

9

Bering Sea Gold

DISC

2170

10

The Big Bang Theory

TBSC

1913

Source: Turner Research from Nielsen data




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