| medialifemagazine.com Younger viewers
“Goodbye Zoey,” which also served as the third-season finale for the show, averaged 7.3 million total viewers, a series best and more than double the show’s season average. Many of those viewers were kids. “Zoey” had been a top 10 show in tweens even before Spears’ pregnancy was announced, but no doubt the revelation drew gawkers hoping to see a little bump or any indication of Spears’ condition. The movie ended in a cliffhanger over whether Zoey would return to school. The resolution will be provided in season four of the show, set to debut in February. Those episodes were also filmed in advance, meaning Spears won’t look pregnant in them, either. Initially rumors flew about that Nickelodeon had canceled the show, not wanting the teen’s pregnancy to set a bad example to impressionable young viewers who look up to Spears. But the network decided to go ahead with the season. There’s been some talk of running a Nick News special about love and sex, hosted by Linda Ellerbee, along with the show’s season premiere, though no official decision has been made. Spears joined her older sister, Britney, as tabloid fodder when she announced she was carrying boyfriend Casey Aldridge’s baby in the Dec. 18 issue of OK!, a story that reportedly earned the Spears family a $1 million payout from the star-friendly gossip magazine. It produced the biggest newsstand sell in the publication’s history, moving more than a million copies, and set off a debate over whether it’s proper for an unwed teenage mother to continue starring on a show for youngsters. Production on a fifth season of “Zoey” has not been greenlit. In fact, it was uncertain if the series would go on even before Spears became pregnant, in part because “Zoey’s” success had led to other offers for the teen star such as a record deal and a part on an ABC pilot. The pregnancy just makes another season even less likely. Meanwhile, in other younger viewer ratings for the week ending Jan. 6: Among teens 12-17, NBC led with a 2.0 rating and 7 share, breaking Fox’s long winning streak. Fox finished second at 1.8/6, followed by ABC at 1.5/5, CBS at 1.1/4, the CW at 0.9/3, Univision at 0.7/2, Telemundo at 0.2/1, Telefutura at 0.1/1, and Azteca at 0.0/0. Among kids 2-11, NBC was first with a 1.4/6, followed by ABC at 1.2/5, Univision at 1.1/4, Fox at 1.0/4, CBS at 0.7/3, the CW at 0.6/2, Telemundo at 0.4/2, Telefutura at 0.2/1 and Azteca at 0.0/0. The top five shows among kids 2-5: 1. Disney’s “Mickey Mouse Clubhouse” (Saturday 9:30 a.m.); 2. Nickelodeon’s “The Backyardigans” (Friday 1 p.m.); 3. Nickelodeon’s “Max & Ruby” (Wednesday 1:30 p.m.); 4. Nickelodeon’s “Dora the Explorer” (Tuesday 10 a.m.); 5. Nickelodeon’s “Dora the Explorer” (Wednesday 10 a.m.) The top five shows among kids 6-11: 1. Nickelodeon’s “Goodbye, Zoey” (Friday 8 p.m.); 2. Nickelodeon’s “Drake & Josh” (Friday 9 p.m.); 3. Nickelodeon’s “iCarly” (Friday 7:30 p.m.); 4. Disney’s “Wizards of Waverly Place” (Wednesday 6:30 p.m.); 5. Disney’s “Hannah Montana” (Thursday 7 p.m.)
The top five shows among kids 9-14: 1. Nickelodeon’s “Goodbye, Zoey” (Friday 8 p.m.); 2. Nickelodeon’s “Drake & Josh” (Friday 9 p.m.); 3. Disney’s “Wizards of Waverly Place” (Wednesday 6:30 p.m.); 4. Nickelodeon’s “iCarly” (Friday 7:30 p.m.); 5. Disney’s “Hannah Montana” (Wednesday 7 p.m.)
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