| medialifemagazine.com Younger viewers
In its early weeks it's lost more than a third of its “America’s Next Top Model” lead-in and has lagged well behind tough timeslot rivals NBC’s “Bionic Woman” and ABC’s “Private Practice” in those demographics. But among teenagers, “Girl” couldn’t be hotter. Last week, the week ended Sept. 30, “Girl” was the top-rated new show among teens 12-17, averaging a 2.5 rating. It held that rating again this week in its 9 p.m. slot against both “Woman” and “Practice,” and is averaging a 2.6 season to date. “Girl,” about a group of popular, fast-living Manhattan teens whose social life is chronicled by an anonymous blogger, has won its timeslot in teens and female teens every week, even while finishing last in adults 18-34 these last two weeks. Certainly “Girl” benefits from a strong lead-in from “America’s Next Top Model,” which averaged a 3.2 among teens last week. The show’s Sept. 19 debut drew a 5.3 among teen girls, bettering the series premieres of “The O.C.,” “Veronica Mars,” “One Tree Hill,” “Gilmore Girls” and even the WB’s late “Buffy the Vampire Slayer.” Season to date, it's averaging a 4.6 in that demo. On any other network, teens alone wouldn't be enough to save "Girl." But this is the CW, which skews younger and needs hits wherever it finds them as a still-developing network. Right now, “Girl” is the youngest-skewing show on any English-language broadcast network, with a median age of 22.8 years old, about three years younger than last year’s youngest-skewing program, “One Tree Hill.” "Girl" will likely need to start retaining more of “Model’s” 18-34 audience to justify staying in that very valuable timeslot. Meanwhile, in other younger viewer ratings for the week ending Sept. 30: Among teens 12-17, Fox led with a 1.8 rating and 6 share, followed by NBC and ABC at 1.6/6, the CW at 1.5/5, CBS at 1.5/6, Univision at 1.0/4, Telemundo at 0.3/1, Telefutura at 0.2/0, and Azteca at 0.0/0. Among kids 2-11, ABC led with a 1.2/5, followed by Univision at 1.1/5, Fox at 1.1/4, NBC at 1.0/4, CBS at 0.9/4, the CW at 0.8/3, Telemundo at 0.3/1, Telefutura at 0.2/1, and Azteca at 0.0/0. The top five shows among kids 2-5: 1. “SpongeBob SquarePants” (Nickelodeon, Saturday 9:30 a.m.); 2. “Dora the Explorer” (Nickelodeon, Friday 10 a.m.); 3. “Dora the Explorer” (Nickelodeon, Monday noon); 4. “Dora the Explorer” (Nickelodeon, Thursday noon); 5. “SpongeBob SquarePants” (Nickelodeon, Monday 2 p.m.) The top five shows among kids 6-11: 1. “High School Musical 2” (Disney, Sunday 8 p.m.); 2. “Sky High” (Disney, Friday 9 p.m.); 3. “Sky High” (Disney, Saturday noon); 4. “High School Musical” (Disney, Sunday 6 p.m.); 5. “Shuan the Sheep” (Disney, Saturday 1:45 p.m.)
The top five shows among kids 9-14: 1. “High School Musical 2” (Disney, Sunday 8 p.m.); 2. “Sky High” (Disney, Friday 9 p.m.); 3. “Sky High” (Disney, Saturday noon); 4. “High School Musical” (Disney, Sunday 6 p.m.); 5. 5. “Suite Life of Zack & Cody” (Disney, Sunday 10 p.m.)
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