| medialifemagazine.com Younger viewers
In large part it's because there are so many more movies, and more movies targeted to kids. Five of the top 10 shows during the recently ended first quarter of 2008 were films, most of them made-for-TV movies. Nickelodeon’s “Fairly Odd Parents” movie, “Fairly Odd Baby,” which aired in February, far outdistanced the competition during first quarter, placing first among 2-11s with 5.55 million tuning in, according to Nielsen data crunched by Turner Networks. That was 1.47 million more than the second-place program, another Nickelodeon spinoff of an already popular show, “Zoey 101: Goodbye Zoey.” It drew 4.08 million viewers in early January. Disney’s original movie “Minutemen,” which aired in late January, was No. 3 with 3.78 million viewers 2-11. Two more movies, a rerun of “Baby” and Disney’s theatrical repeat “The Incredibles,” also made the top 10 for the month with kids. Children find comfort in watching things over and over, and movies give parents some downtime, with most of them premiering on weekends. This trend ought to continue. “Gym Teacher” stars “Law & Order: Special Victims Unit’s” Christopher Meloni as a former elite gymnast now vying for gym-coach-of-the-year honors against a snotty prep school teacher. It will premiere later this year. Disney also has a much-anticipated movie on the shelf, the Jonas Brothers’ “Camp Rock,” coming this June. And “Cheetah Girls: One World,” a second sequel to the very popular original about a girls’ singing group, will air in late summer. *** Meanwhile, in other younger viewer ratings for the week ending March 23: Among teens 12-17, Fox led with a 2.2 rating and 8 share, followed by CBS at 1.4/5, ABC at 1.2/5, CW at 1.1/4, Univision 0.8/3, NBC at 0.7/3, Telemundo at 0.2/1, Telefutura at 0.1/1 and Azteca at 0.0/0. Among kids 2-11, Fox was first with a 1.6/6, followed by Univision and ABC at 1.2/5, CBS at 0.7/3, NBC at 0.6/2, CW at 0.5/2, Telemundo at 0.3/1, Telefutura at 0.1/1 and Azteca at 0.0/0. The top five shows among kids 2-5: 1. Nickelodeon’s “Dora the Explorer” (Monday 10:30 a.m.); 2. Nickelodeon’s “Dora the Explorer” (Monday 10 a.m.); 3. Nickelodeon’s “Ni Hao Kai-Lan” (Monday 11 a.m.); 4. Nickelodeon’s “Dora The Explorer” (Monday noon); 5. Nickelodeon’s “SpongeBob SquarePants” (Wednesday 6:30 p.m.) The top five shows among kids 6-11: 1. Disney’s “Hannah Montana” (Friday 7 p.m.); 2. Nickelodeon’s “iCarly” (Saturday 8 p.m.); 3. Disney’s “The Luck of the Irish” (Monday 8 p.m.); 4. Nickelodeon’s “Zoey 101” (Saturday 8:30 p.m.); 5. Disney’s “Ella Enchanted” (Friday 8 p.m.)
The top five shows among kids 9-14: 1. Fox’s “American Idol” (Tuesday, 8 p.m.); 2. Nickelodeon’s “Zoey 101” (Sunday 8 p.m.); 3. Disney’s “Hannah Montana” (Friday 7 p.m.); 4. Nickelodeon’s “iCarly” (Saturday 8 p.m.); 5. Nickelodeon’s “Zoey 101” (Saturday 8:30 p.m.)
© 2008 Media Life |
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