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Younger viewers
On cable, a Christmas meant for kids
By Toni Fitzgerald
Dec 18, 2009 - 1:10:21 AM

On broadcast, the top holiday specials tend to be one-offs, programs that focus on a character who comes out only at the holidays, like Frosty, Rudolph or the Grinch.

Not on cable. With networks aimed exclusively at kids, Nickelodeon, Disney Channel and Cartoon Network can air Christmas specials featuring characters on their already-successful shows.

Last week several of them aired holiday episodes, and topping them all among older kids was Disney Channel's "Phineas & Ferb Christmas Vacation," the No. 1 show for the week ended Dec. 13 among kids 6-11 and 9-14.

In fact, "Ferb," airing Friday at 8 p.m., had its most-watched telecast ever in 6-11s, drawing an 8.6 rating. Among tweens it averaged a 6.2.

That was slightly better than another competing Christmas spinoff. Nickelodeon's "Merry Christmas, Drake & Josh" rerun averaged a 5.2 in 9-14s, ranking fifth for the week on broadcast and cable.

Among kids 2-5, "Dora Christmas Carol Adventure," based on the popular kids show "Dora the Explorer," ranked first with an 8.1 rating, even outdrawing ABC's "Disney's Prep & Landing," the highest-rated broadcast special of the season.

The big difference between cable and broadcast specials is that cable can build on the momentum of an already-established series. "Dora," for example, regularly ranks in the top five in 2-5s.

"Ferb," a cartoon about a pair of stepbrothers, has been hot in recent weeks, airing five of its top six most-watched episodes since October.

In the coming days Cartoon Network has several Christmas specials scheduled starring well-known cartoon characters, including the Looney Tunes and Scooby Doo.

***

In younger viewer ratings for the week ending Dec. 13:

The top five shows among kids 2-5: 1. Nickelodeon’s “Dora Christmas Carol Adventure” (Monday, 1 p.m.); 2. Nickelodeon’s “The Backyardigans” (Monday, 12 p.m.); 3. Nickelodeon’s “Ni Hao Kai-Lan” (Monday, 12:30 p.m.); 4. ABC’s “Disney Prep & Landing” (Tuesday, 8:30 p.m.); 5. Nickelodeon’s “The Backyardigans” (Friday, 12 p.m.)

The top five shows among kids 6-11: 1. Disney Channel’s “Phineas and Ferb” (Friday, 8 p.m.); 2. ABC’s “Disney Prep & Landing” (Tuesday, 8:30 p.m.); 3. Nickelodeon’s “iCarly” (Saturday, 8 p.m.); 4. Nickelodeon’s “iCarly: iQuit iCarly” (Monday, 5:30 p.m.); 5. Nickelodeon’s “SpongeBob SquarePants” (Saturday, 9:30 a.m.)

The top five shows among kids 9-14: 1. Disney Channel’s “Phineas and Ferb” (Friday, 8 p.m.); 2. Nickelodeon’s “iCarly” (Saturday, 8 p.m.); 3. ABC’s “Disney Prep & Landing” (Tuesday, 8:30 p.m.); 4. Nickelodeon’s “iCarly: iQuit iCarly” (Monday, 5:30 p.m.); 5. Nickelodeon’s “Merry X-Mas, Drake & Josh” (Saturday, 6 p.m.)

TOP 10 PROGRAMS – BROADCAST & CABLE
Kids 2-5
Week Ended December 13

 

Program

Net

Rtg%

(000)

1

DORA XMAS CAROL ADVENTURE-12/07/2009

NICK

8.1

1338

2

BACKYARDIGANS, THE-12/07/2009

NICK

7.7

1276

3

NI HAO KAI-LAN-12/07/2009

NICK

7.3

1206

4

DISNEY PREP & LANDING-12/08/2009

ABC

7

1166

5

BACKYARDIGANS, THE-12/11/2009

NICK

6.7

1112

6

SPONGEBOB-12/07/2009

NICK

6.6

1098

7

DORA XMAS CAROL ADVENTURE-12/11/2009

NICK

6.6

1092

8

MAX AND RUBY-12/09/2009

NICK

6.4

1065

9

MAX AND RUBY-12/07/2009

NICK

6.2

1030

10

GO, DIEGO, GO!-12/07/2009

NICK

6.2

1026

Source: Disney-ABC Television Group, based on data from Nielsen Media Research

 

TOP 10 PROGRAMS – BROADCAST & CABLE
Kids 6-11
Week Ended December 13

 

Program

Net

Rtg%

(000)

1

PHINEAS AND FERB-12/11/2009

DSNY

8.6

2117

2

DISNEY PREP & LANDING-12/08/2009

ABC

7.8

1928

3

ICARLY-12/12/2009

NICK

7.1

1756

4

ICARLY MOVIE: IQUITICARLY-12/07/2009

NICK

6.8

1682

5

SPONGEBOB-12/12/2009

NICK

6.6

1628

6

PHINEAS AND FERB SHORTS-12/11/2009

DSNY

6.5

1602

7

SPONGEBOB-12/12/2009

NICK

6.2

1513

8

S PHINEAS & FERB-12/11/2009

DSNY

6.1

1510

9

ICARLY-12/13/2009

NICK

6.1

1505

10

ICARLY-12/13/2009

NICK

6.1

1498

Source: Disney-ABC Television Group, based on data from Nielsen Media Research

TOP 10 PROGRAMS – BROADCAST & CABLE
Kids 9-14
Week Ended December 13

Rank

Program

Net

Rtg%

(000)

1

PHINEAS AND FERB-12/11/2009

DSNY

6.2

1504

2

ICARLY-12/12/2009

NICK

6

1470

3

DISNEY PREP & LANDING-12/08/2009

ABC

5.5

1349

4

ICARLY MOVIE: IQUITICARLY-12/07/2009

NICK

5.3

1285

5

MERRY X-MAS, DRAKE & JOSH-12/12/2009

NICK

5.2

1273

6

ICARLY-12/12/2009

NICK

5.2

1257

7

PHINEAS AND FERB SHORTS-12/11/2009

DSNY

4.9

1189

8

S PHINEAS & FERB-12/11/2009

DSNY

4.9

1184

9

S PHINEAS & FERB-12/11/2009

DSNY

4.7

1155

10

TRUE JACKSON, VP-12/12/2009

NICK

4.7

1149

Source: Disney-ABC Television Group, based on data from Nielsen Media Research




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