Forget TGIF. This summer, ABC has TGIT, as in Tuesday night, where it airs the season’s top two shows among kids.
Unscripted fare accounts for nine of the top 10 programs among kids 2-11 this summer, and the new ABC Tuesday shows “Wipeout” and “I Survived a Japanese Game Show” are far ahead of the nearest competition.
“Wipeout” leads with a 3.0 average through its first three outings, according to Nielsen data measuring the period of May 26 to July 9. “Survived” is No. 2 at a 2.3, 21 percent ahead of third-place “Friday Night Smackdown” on the CW, which is averaging a 1.9.
“Wipeout” is also a hit among adults 18-49, where it averaged a 4.0 in last Tuesday’s 8 p.m. timeslot. But “Survived” has not performed as well, holding just 68 percent of its lead-in and finishing third in the 9 p.m. timeslot.
By contrast, among 2-11s, “Survived” is holding 77 percent of its lead-in and also winning its timeslot against strong competition like Fox’s “Hell’s Kitchen,” which ranks eighth in the demo, and NBC’s “America’s Got Talent,” which ranks sixth.
Perhaps it’s not surprising that “Survived’s” zany humor resonates better with children than adults. Watching contestants in giant chicken costumes try to break eggs with their butt has a cartoonish feel to it that the very young crowd can appreciate. To adults, it might just seem stupid.
ABC also has the lone scripted series in the top 10 this summer, Saturday night’s “Wonderful World of Disney,” which ranks fourth overall with a 1.9 rating.
ABC, Fox and NBC all have three shows in the top 10, and Fox has the second-highest-rated scripted series with “Family Guy” reruns at No. 12.
The top entry for CBS, which has launched fewer summer shows than its competitors thus far, comes at No. 33 with reruns of “Two and a Half Men.”
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Meanwhile, in other younger viewer ratings for the week ending July 6:
Among teens 12-17, Fox led with a 1.1 rating and 5 share, followed by NBC at 0.9/4, Univision at 0.8/3, ABC at 0.8/3, CBS at 0.6/3, the CW at 0.6/2, Telemundo at 0.2/1,Telefutura at 0.1/0 and Azteca at 0.0/0.
Among kids 2-11, Univision was first with a 1.1/5, followed by Fox at 0.9/4, ABC at 0.8/4, NBC at 0.7/3, the CW and CBS at 0.4/2, Telemundo at 0.3/1, Telefutura at 0.1/1 and Azteca at 0.0/0.
The top five shows among kids 2-5: 1. Nickelodeon’s “Dora the Explorer” (Monday 10:30 a.m.); 2. Nickelodeon’s “Wonder Pets” (Monday 10 a.m.); 3. Nickelodeon’s “SpongeBob SquarePants” (Monday 2:30 p.m.); 4. Nickelodeon’s “SpongeBob SquarePants” (Monday 1:30); 5. Nickelodeon’s “Ni Hao Kai Lin” (Monday 11 a.m.)
The top five shows among kids 6-11: 1. Disney’s “Wizards of Waverly Place” (Sunday 8:30 p.m.); 2. . Disney’s “Hannah Montana” (Sunday 8 p.m.); 3. Disney’s “Life Size” (Sunday 9 p.m.); 4. Disney’s “Wizards of Waverly Place” (Monday 11:30 a.m.); 5. Disney’s “Phineas and Ferb” (Tuesday 10:30 a.m.)
The top five shows among kids 9-14: 1. Disney’s “Wizards of Waverly Place” (Sunday 8:30 p.m.); 2. Disney’s “Life Size” (Sunday 9 p.m.); 3. Disney’s “Hannah Montana” (Sunday 8 p.m.); 4. Disney’s “Wizards of Waverly Place” (Monday 11:30 a.m.); 5. Disney’s “Phineas and Ferb” (Tuesday 10:30 a.m.)
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TOP 10 PROGRAMS – BROADCAST & CABLE
Kids 2-5
Week Ended July 6 |
|
|
Program |
Net |
Rtg% |
(000) |
|
1
|
DORA THE EXPLORER-06/30/2008
|
NICK
|
6.4
|
1029
|
|
2
|
WONDER PETS-06/30/2008
|
NICK
|
6.3
|
1001
|
|
3
|
SPONGEBOB-06/30/2008
|
NICK
|
6.1
|
969
|
|
4
|
SPONGEBOB-06/30/2008
|
NICK
|
6
|
953
|
|
5
|
NI HAO KAI-LAN-06/30/2008
|
NICK
|
5.9
|
937
|
|
6
|
SPONGEBOB-06/30/2008
|
NICK
|
5.9
|
937
|
|
7
|
DORA THE EXPLORER-06/30/2008
|
NICK
|
5.8
|
930
|
|
8
|
SPONGEBOB-07/03/2008
|
NICK
|
5.8
|
925
|
|
9
|
SPONGEBOB-06/30/2008
|
NICK
|
5.7
|
915
|
|
10
|
SPONGEBOB-06/30/2008
|
NICK
|
5.6
|
898
|
|
Source: Disney-ABC Television Group, based on data from Nielsen Media Research
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TOP 10 PROGRAMS – BROADCAST & CABLE
Kids 6-11
Week Ended July 6 |
|
|
Program |
Net |
Rtg% |
(000) |
|
1
|
WIZARDS OF WAVERLY PLACE-07/06/2008
|
DSNY
|
7.6
|
1854
|
|
2
|
HANNAH MONTANA-07/06/2008
|
DSNY
|
6.8
|
1645
|
|
3
|
LIFE SIZE-07/06/2008
|
DSNY
|
6.6
|
1594
|
|
4
|
WIZARDS OF WAVERLY PLACE-06/30/2008
|
DSNY
|
6
|
1455
|
|
5
|
PHINEAS AND FERB-07/01/2008
|
DSNY
|
5.7
|
1388
|
|
6
|
SUITE LIFE OF ZACK & CODY-07/02/2008
|
DSNY
|
5.4
|
1314
|
|
7
|
WIZARDS OF WAVERLY PLACE-07/03/2008
|
DSNY
|
5.2
|
1265
|
|
8
|
PHINEAS AND FERB-07/02/2008
|
DSNY
|
5.1
|
1232
|
|
9
|
HANNAH MONTANA-06/30/2008
|
DSNY
|
5
|
1225
|
|
10
|
SUITE LIFE OF ZACK & CODY-07/06/2008
|
DSNY
|
5
|
1225
|
|
Source: Disney-ABC Television Group, based on data from Nielsen Media Research
|
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TOP 10 PROGRAMS – CABLE
Kids 9-14
Week Ended July 6 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1
|
WIZARDS OF WAVERLY PLACE-07/06/2008
|
DSNY
|
7.2
|
1755
|
|
2
|
LIFE SIZE-07/06/2008
|
DSNY
|
6.5
|
1598
|
|
3
|
HANNAH MONTANA-07/06/2008
|
DSNY
|
6.3
|
1541
|
|
4
|
WIZARDS OF WAVERLY PLACE-06/30/2008
|
DSNY
|
5.3
|
1282
|
|
5
|
PHINEAS AND FERB-07/01/2008
|
DSNY
|
4.9
|
1204
|
|
6
|
SUITE LIFE OF ZACK & CODY-07/06/2008
|
DSNY
|
4.9
|
1186
|
|
7
|
HANNAH MONTANA-06/30/2008
|
DSNY
|
4.7
|
1155
|
|
8
|
WIZARDS OF WAVERLY PLACE-07/03/2008
|
DSNY
|
4.7
|
1146
|
|
9
|
HANNAH MONTANA-07/01/2008
|
DSNY
|
4.7
|
1142
|
|
10
|
GO FIGURE-07/02/2008
|
DSNY
|
4.6
|
1118
|
|
Source: Disney-ABC Television Group, based on data from Nielsen Media Research
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