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| Younger viewers | |
gender's the great divide Disney Channel attracts girls, Cartoon boys Jun 27, 2008
But when it comes to gender, you see an intriguing gap among the very young. Girls tend to watch Disney Channel. Boys watch Cartoon Network. The network ranked second in 6-11s but an easy first among girls 6-11, 17 percent ahead of No. 2 Nickelodeon. Cartoon ranked third in 6-11s with 350,000 average viewers. Of those, a steep 72 percent were boys, putting Cartoon second in the demo behind Nickelodeon. So why the disparities? It’s likely all about the programming, no surprise. On Disney, the biggest shows of recent years are “Hannah Montana,” “That’s So Raven” and “Lizzie McGuire.” They all attract girls because of their strong female leads. They are traditional live-action sitcoms about peer pressure, friendship and chasing boys. Cartoon has animated shows with male protagonists and more fantastical storylines that appeal to boys, focusing on good versus evil, hero work and inventing things. Such programs include “Chowder,” “Batman,” “Ben 10” and “Dexter’s Laboratory.” *** Meanwhile, in other younger viewer ratings for the week ending June 22: Among teens 12-17, Fox led with a 1.4 rating and 6 share, followed by ABC at 1.2/5, Univision at 1.1/4, NBC at 0.9/3, the CW at 0.7/3, CBS at 0.5/2, Telemundo at 0.2/1,Telefutura at 0.1/1 and Azteca at 0.0/0. Among kids 2-11, Univision was first with a 1.3/6, followed by Fox at 1.1/4, ABC at 1.0/4, NBC at 0.8/3, the CW at 0.5/2, CBS at 0.4/2, Telemundo at 0.2/1, Telefutura at 0.1/1 and Azteca at 0.0/0. The top five shows among kids 2-5: 1. Nickelodeon’s “SpongeBob SquarePants” (Monday 1 p.m.); 2. Nickelodeon’s “SpongeBob SquarePants” (Monday 1:30 p.m.); 3. Nickelodeon’s “SpongeBob SquarePants” (Monday 2 p.m.); 4. Nickelodeon’s “SpongeBob SquarePants” (Saturday noon); 5. Disney’s “Mickey Mouse Clubhouse” (Sunday 9:30 a.m.) The top five shows among kids 6-11: 1. Disney’s “Camp Rock” (Friday 8 p.m.); 2. Disney’s “Hannah Montana” (Friday 7:30 p.m.); 3. Disney’s “Wizards of Waverly Place” (Friday 10 p.m.); 4. Disney’s “Wizards of Waverly Place” (Friday 10:30 p.m.); 5. Disney’s “Hannah Montana” (Friday 11:30 a.m.) The top five shows among kids 9-14: 1. Disney’s “Camp Rock” (Friday 8 p.m.); 2. Disney’s “Wizards of Waverly Place” (Friday 10 p.m.); 3. ABC Family’s “Camp Rock” (Sunday 8 p.m.); 4. Disney’s “Hannah Montana” (Friday 7:30 p.m.); 5. Disney’s “Wizards of Waverly Place” (Friday 10:30 p.m.)
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