An okay premiere for ABC's 'The River' New drama averages a 2.4 in 18-49s, an 11-week high for the timeslot. But it shows worrisome viewership decline through the night.   For NBC, one big night and new hopes Super Bowl and 'Voice' debut bump it ahead of ABC in what could be the start of a better spring for the No. 3 network (charts)   How tweet: Stars talking live to their fans What better way to show engagement with viewers than for actors to tweet with them during shows, as on ABC's 'Modern Family'   'Voice' draws NBC's best rating since 2007 Timeslot debut averages a 6.6 in 18-49s, the night's top show, and boosts lead-out 'Smash' to a strong 3.8 in its debut at 10 p.m.   Huge ratings for post-Super Bowl 'Voice' Talent search averages 37.6 million total viewers, best showing for NBC non-sports show since 'Friends' series finale in 2004   Super Bowl sets record with 111.3 million viewers Bests last year by 300,000, the third straight year the game has set an all-time best mark. Peaks with 117.4 million in fourth quarter.   Big thing in Super Bowl ads: Our past Nostalgia is a dominant theme in this year's ads, aiming to evoke warm feelings. Speaking with AdBowl's Emily Howard Griebel.   For CBS's 'NCIS,' yet another record Cop procedural, now in its ninth year and the long-reigning top drama on television, is airing its 200th episode this month   Early numbers: Third-best Super Bowl ever Averages a 47.8 metered-market household rating, just 0.1 behind last year's record-setting game. 'Voice' debut averages a 19.4.   For NBC's 'Voice,' a hard act to follow Last year's surprise hit returned in the cushiest of timeslots, post-Super Bowl. Now it gets tough, competing on Mondays at 8. next >>