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syndication: Exit laughing Rise of a new generation of off-network comedies Dec 18, 2007
One of the biggest syndication stories this year has been the end to the long dominance of “Seinfeld,” “Friends” and “Everybody Loves Raymond," which have remained the most popular syndicated sitcoms despite being off the air for years. This year two new off-network comedies, “Two and One Half Men" and "Family Guy," have become the first newly syndicated sitcoms to better the retired trio. “Men” and “Guy” are both consistently generating 4.0 household ratings. More importantly, they’ve renewed hope that newer comedies can actually do well in syndication after several years of misses like “My Wife and Kids” and “Scrubs.” That’s helping to build anticipation for “House of Payne,” the Tyler Perry show currently airing on TBS that will move to off-network distribution next year. Another successful show in syndication this year has been “TMZ,” the entertainment newsmagazine based on the gossip web site of the same name, which has drawn in a younger audience on stations that don’t traditionally air weeknight newsmagazines. Meanwhile, the year’s biggest syndication disappointment may be “Crosswords,” the last game show produced by the late Merv Griffin, which has seen disappointing ratings. Bill Carroll, vice president and director of programming for Katz Television Group, talks to Media Life about this year’s syndication successes, what to look for next year, and why Steve Wilkos is this year’s top new talker.
Are there any comedies that could have an impact on syndication next season?
What has “TMZ’s” impact been on the syndicated entertainment newsmagazines? I think the show has been the most successful of the new first-run shows this year in terms of ratings, and I think also it has found its voice in the sense that it’s very distinctive and it has the sensibilities to run on stations that usually run more niche programming, as opposed to traditional news. It has an attitude, and I think most of the magazines out that are pure entertainment are more focused on things like movie openings and on-the-set at a TV show, whereas “TMZ” is covering the water cooler topics like the web site does.
If it were put in daytime slots I think there would certainly be possibilities, especially at a time when we’re seeing a reemergence of game shows, both in syndication and on the networks.
What new talk shows have the greatest potential for long-term growth? Why?
Which new talk shows for next year look most promising? I would imagine Sony’s new judge show “Judge Karen” would be a part of some judge blocks. And then there’s the possibility of “Trivial Pursuit” as a game, and there are also some other court shows being talked about.
When we talked to you last season, you mentioned that “Law & Order: Criminal Intent” had the potential to bring back one-hour dramas to syndication. How has it fared, and will it lead to more?
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