New viral hit:
'Handsome Men's Club'
Jimmy Kimmel's latest video becomes a YouTube sensation
By Diego Vasquez
Mar 9, 2010
Never mind the Oscars fashions -- the hottest clip to come out of Sunday's Academy Awards may have been the latest viral video from "Jimmy Kimmel Live."
The comedian premiered a sequel of sorts to his 2008 smash videos "I'm F***ing Matt Damon" and "I'm F***ing Ben Affleck," entitled "Handsome Men's Club," with cameos by Damon, Affleck, Lenny Kravitz, Rob Lowe and more.
Yesterday the video was getting lots of buzz online from sites like Zap2it, Gawker, E!, EW.com and more, boosting it to more than 100,000 views on YouTube.
The video is more than 9 minutes long, an eternity in the short-attention-span era of YouTube, so whether it can match the shorter but just as celebrity-filled Damon and Affleck videos' millions of hits remains to be seen.
But the video got a fair bit of exposure in Sunday's debut, when Kimmel drew his third-largest audience ever airing out of the post-Oscars local news on ABC.
"Kimmel" averaged 4.7 million total viewers, up 9 percent over the 4.3 million who watched last year's post-Oscars show.
It was "Kimmel's" biggest audience since February 2006, when the show aired after the Super Bowl.
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