Fox jumps ahead
of ABC for the summer
Averaging a 2.0 in adults 18-49 this summer
By Louisa Ada Seltzer
Sep 1, 2010
With its 10th straight weekly win, Fox moved into sole possession of first place this summer and likely sewed up an insurmountable lead with roughly two and a half weeks before the regular TV season begins.
Fox actually tied with NBC and CBS for first place last week, the week ended Aug. 29, with each network averaging a 1.9 adults 18-49 Nielsen rating and a 6 share.
That was good enough to boost Fox a tenth of a point to a 2.0/6 for the summer, breaking a weeks-long tie with ABC.
ABC's summer-to-date average, dating back to May 31, actually slipped by a tenth, to 1.8/6.
NBC remained in third among the Big Four with a 1.6/5, with CBS in fourth place at 1.4/5.
Barring any unforeseen surges by ABC, which seems unlikely since its highest-rated show, "The Bachelorette," is done for the summer, Fox will win its fifth summer in the past six years.
The network has the summer's No. 1 new show in "MasterChef" as well as two of the summer's top programs overall, "Hell's Kitchen" and reruns of "Family Guy."
And Sunday night's NFL preseason game also helped, averaging a 3.7 adults 18-49 rating, behind only the competing Emmy awards for the week.
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