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would: It's 'Mad Men'


Media folks pick the AMC series to win best drama

Jul 15, 2008

For years, HBO dominated the Emmys, but this year the hot network may well be AMC, and for its first original series ever, "Mad Men."

Media planners and buyers are picking "Mad Men" as the likely winner of an Emmy for best drama for the past season when the winners are revealed in September.

Responding to a Media Life survey last week, they chose NBC's "The Office" as the odds-on winner for best comedy. And they think it's about time Hugh Laurie wins an Emmy for his role as the cranky doctor on Fox's "House."

They think NBC's "Friday Night Lights" is the show most deserving of an Emmy that will probably be shut out.

In the poll, readers were asked which of the 10 finalists would win for best drama, and they were asked to pick up to five candidates. On Thursday, the Academy of Television Arts & Sciences will announce the top five nominees in each category.

"Mad Men" won with a vote of 71 percent, followed by "House" at 65 percent and ABC's "Lost" at 60 percent.

FX's "Damages" was No. 4 at 51 percent, followed by ABC's "Grey’s Anatomy" at 42 percent and HBO's "The Wire" at 41 percent.

In a related question, readers were asked which new show would be this year's darling at the Emmys and told to choose just one show. "Mad Men" came out way ahead, at 65 percent. The next closest was FX's "Damages" at 14 percent.

In the comedy category, "The Office" edged out NBC's "30 Rock" at 80 percent versus 78 percent. ABC's "Ugly Betty" came in third at 55 percent and HBO's "Entourage" was next at 45 percent. Showtime's "Weeds" was fifth at 41 percent.

Asked which actor most deserved an Emmy but had yet to receive one, readers chose Laurie as the clear leader at 38 percent. Chandra Wilson of ABC’s "Grey's Anatomy" came in second at 23 percent, followed by Neil Patrick Harris of “How I Met Your Mother" at 17 percent.

Similarly, Laurie's was the first name to come to mind when readers were asked to name last year’s most egregious Emmy error. A third chose Laurie’s failure to win best actor in a drama series.

Second, at 32 percent, was Fox’s decision to stage the awards show as a theater-in-the-round event.

And readers were not overly impressed by Ryan Seacrest’s hosting job. They ranked that third at 22 percent.

And which network does the best job of putting on the Emmys?

ABC is the top choice of media planners and buyers, at 45 percent, with NBC second at 34 percent. CBS got 13 percent, and Fox got just 8 percent.

More than two thirds of readers, 70 percent, will be watching this year's show, which will be airing on ABC.

Most readers also think HBO's years dominating the Emmys are over.

Asked whether HBO will continue to rule the Emmy nods, 85 percent thought not, agreeing with this statement: "I think its latest generation of shows are too edgy for the Academy. Plus the quality of basic cable and broadcast shows has really improved over the past few years."

The remainder agreed with this statement: "Yes. It still has 'In Treatment,' 'Big Love' and 'Tell Me You Love Me,' which don't have the same buzz but are of a high quality. Its movies and miniseries, like 'John Adams,' will also draw a huge number of nominations."

As for the most deserving show most likely to be shut out of this year's Emmys, "Friday Night Lights" got 28 percent of the vote, followed by "Battlestar Galactica" on Sci Fi.

Third was "How I Met Your Mother" on CBS at 17 percent and fourth was HBO's "The Wire" at 15 percent.



Lisa Snedeker is a staff writer for Media Life.




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