CBS has its first indicator that it made a smart choice in comedian Drew Carey to succeed Bob Barker as host of “The Price is Right.”
Older viewers, the same ones who tune into “Right” daily, are embracing Carey’s new primetime game show “Power of 10” even as younger ones turn away.
The first three episodes of the show have averaged a 5.6 rating among adults ages 55 and over, according to Nielsen ratings analyzed by Univision Networks. By comparison, the show has averaged less than half that, a 2.3 rating, among viewers 18-49, sinking fast after its debut.
“Power” has won its regular Wednesday 8 p.m. timeslot among 55-pluses in every outing, virtually the only demographic Fox’s competing “So You Think You Can Dance” did not win.
In fact, only one show on Fox, ABC or NBC did better among 55-pluses than “Power” last week, the week ended Aug. 19: NBC’s older-skewing reality hit “America’s Got Talent.”
One might assume that any game show would do fairly well among the older crowd, as game show median ages tend to skew quite high. But that hasn’t been the case this summer.
Last week two other game shows, ABC’s “Set For Life” and NBC’s “1 vs. 100,” averaged just a 2.8 in the demo between them. It also certainly helps that "Power" airs on CBS, the top network with 55-pluses.
“Power’s” strength with older folks is at least partly attributable to Carey’s laid-back, personable hosting style, as the game itself is rather bland. Contestants must predict the answer to questions posed to thousands of Americans, such as “How many believe they are smarter than president George Bush?”
The first question is worth $1,000, and each of the next four questions increase in value by the power of 10, from $10,000 to $100,000 to $1 million to the big payoff of $10 million.
Presumably many of these 55-plus “Power” viewers are also potential “Price” viewers, as the latter has a median age of 64, the highest in daytime.
If Carey can endear himself to “Price” viewers before the show debuts in September, so much the better for CBS, which settled on the Cleveland comedian just last month after a long search. Since Barker announced his retirement last year, media people have wondered how longtime viewers will react to the first new host in some 30 years.
Meanwhile, in broadcast ratings for the week ended Aug. 19:
Among adults 18-49, Fox led with a 2.3 rating and an 8 share, followed by CBS at 1.9/6, NBC at 1.7/5, ABC at 1.5/5, Univision at 1.3/4, CW at 0.6/2, Telemundo and MyNetworkTV at 0.4/1, Telefutura at 0.3/1, Ion at 0.2/1 and Azteca at 0.1/0.
Among adults 18-34, Fox led with a 2.3 rating and an 8 share, followed by NBC at 1.5/5, Univision at 1.4/5, CBS at 1.3/4, ABC 1.2/4, CW at 0.6/2, Telemundo at 0.4/1, MyNetworkTV and Telefutura at 0.3/1, and Ion and Azteca at 0.1/0.
Among adults 25-54, Fox led with a 2.5 rating and a 7 share, followed by CBS at 2.4/7, NBC at 2.0/6, ABC at 1.8/5, Univision at 1.2/4, CW at 0.7/2, MyNetworkTV and Telemundo at 0.4/1, Telefutura at 0.3/1, Ion at 0.2/1 and Azteca at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. Fox’s “Hell’s Kitchen” 4.5; 2. Fox’s “So You Think You Can Dance - Thursday” 3.7; 3. Fox’s “So You Think You Can Dance – Wednesday” 3.3; Tie-4. NBC’s “The Singing Bee” and CBS’s “Big Brother - Tuesday” 3.2.
Top five English-language Big Five shows (total viewers): 1. NBC’s “America’s Got Talent” 10.83 million; 2. CBS’s “60 Minutes” 9.91 million; 3. NBC’s “The Singing Bee” 9.73 million; 4. Fox’s “So You Think You Can Dance - Thursday” 9.61 million; 5. CBS’s “CSI” 9.49 million.
Bottom five English-language Big Five shows (18-49s): 96. CW’s “Gilmore Girls” 0.5; Tie-97. CW’s “Beauty and the Geek,” “Smallville” and “Pussycat Dolls Present: Search for the Next Doll” 0.4; 100. CW’s “7th Heaven” 0.3.
Bottom five English-language Big Five shows (total viewers): 96. CW’s “Gilmore Girls” 1.27 million; 97. CW’s “Beauty and the Geek” 1.25 million; 98. CW’s “7th Heaven” 1.23 million; 99. CW’s “Smallville” 1.14 million; 100. CW’s “Pussycat Dolls Present: Search for the Next Doll” 0.96 million.
Show on the rise: “Sunday Night Football,” NBC, Sunday 8 p.m. The second week of NBC’s preseason NFL coverage went better than the first, as a game between the Ravens and Giants posted a 2.5 rating among viewers 18-49, up 32 percent versus a 1.9 the previous week for a Seahawks-Chargers preseason game.
Show on the decline: “i-Caught,” ABC, Tuesday 10 p.m. ABC’s user-generated news show fell 14 percent week-to-week among 18-49s, from a 2.1 to a 1.8.
|
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending August 19 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
4.5
|
5050
|
8
|
2.4
|
6710
|
7
|
1.9
|
2480
|
6
|
|
FOX
|
3.8
|
4250
|
7
|
2.1
|
5970
|
6
|
2.3
|
3050
|
8
|
|
NBC
|
3.5
|
3910
|
6
|
1.9
|
5320
|
5
|
1.7
|
2260
|
5
|
|
ABC
|
3.0
|
3370
|
5
|
1.6
|
4440
|
5
|
1.5
|
1980
|
5
|
|
UNI
|
1.5
|
1700
|
3
|
1.0
|
2890
|
3
|
1.3
|
1680
|
4
|
|
CW
|
1.2
|
1350
|
2
|
0.6
|
1820
|
2
|
0.6
|
850
|
2
|
|
MNT
|
0.7
|
780
|
1
|
0.4
|
1030
|
1
|
0.4
|
520
|
1
|
|
TEL
|
0.5
|
560
|
1
|
0.3
|
890
|
1
|
0.4
|
530
|
1
|
|
ION
|
0.5
|
500
|
1
|
0.2
|
660
|
1
|
0.2
|
210
|
1
|
|
TF
|
0.4
|
400
|
1
|
0.2
|
640
|
1
|
0.3
|
410
|
1
|
|
AZA
|
0.1
|
100
|
0
|
0.1
|
160
|
0
|
0.1
|
90
|
0
|
|
* Each rating point is equivalent to 1.114 million homes
Source: Nielsen Media Research |
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending August 19 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
7.1
|
7860
|
12
|
3.9
|
11020
|
10
|
3.2
|
4210
|
9
|
|
FOX
|
5.7
|
6340
|
9
|
3.3
|
9270
|
9
|
3.6
|
4720
|
10
|
|
ABC
|
5.6
|
6210
|
9
|
3.0
|
8590
|
8
|
3.0
|
3940
|
9
|
|
NBC
|
5.2
|
5810
|
9
|
2.8
|
8020
|
8
|
2.8
|
3620
|
8
|
|
UNI
|
1.9
|
2130
|
3
|
1.2
|
3530
|
3
|
1.5
|
2010
|
4
|
|
CW
|
1.9
|
2080
|
3
|
1.0
|
2860
|
3
|
1.2
|
1510
|
3
|
|
MNT
|
0.6
|
690
|
1
|
0.3
|
860
|
1
|
0.3
|
420
|
1
|
|
TEL
|
0.5
|
590
|
1
|
0.3
|
900
|
1
|
0.4
|
530
|
1
|
|
ION
|
0.4
|
480
|
1
|
0.2
|
640
|
1
|
0.1
|
180
|
0
|
|
TF
|
0.4
|
410
|
1
|
0.2
|
640
|
1
|
0.3
|
410
|
1
|
|
AZA
|
0.1
|
100
|
0
|
0.0
|
140
|
0
|
0.1
|
90
|
0
|
|
*
Each rating point is equivalent to
1. 114
million homes
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending August 19 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1
|
60 MINUTES
|
CBS
|
6.6
|
12
|
7358
|
2
|
3.5
|
9912
|
|
1
|
AMERICA
'S GOT TALENT
|
NBC
|
6.6
|
12
|
7404
|
1
|
3.8
|
10831
|
|
3
|
CSI
|
CBS
|
6.4
|
11
|
7156
|
6
|
3.3
|
9490
|
|
4
|
WITHOUT A TRACE
|
CBS
|
6.3
|
11
|
7022
|
8
|
3.2
|
9098
|
|
5
|
TWO AND A HALF MEN
|
CBS
|
6.1
|
10
|
6834
|
6
|
3.3
|
9222
|
|
6
|
SO YOU THINK CN DANCE-THU
|
FOX
|
5.9
|
10
|
6606
|
3
|
3.4
|
9609
|
|
7
|
NCIS
|
CBS
|
5.8
|
10
|
6467
|
10
|
3.0
|
8525
|
|
7
|
SINGING BEE
|
NBC
|
5.8
|
10
|
6472
|
3
|
3.4
|
9729
|
|
9
|
CSI:
MIAMI
|
CBS
|
5.7
|
10
|
6328
|
11
|
2.9
|
8204
|
|
9
|
CSI: NY
|
CBS
|
5.7
|
10
|
6346
|
11
|
2.9
|
8143
|
|
9
|
HELL'S KITCHEN
|
FOX
|
5.7
|
9
|
6402
|
3
|
3.4
|
9677
|
|
12
|
CRIMINAL MINDS
|
CBS
|
5.6
|
9
|
6208
|
11
|
2.9
|
8255
|
|
13
|
COLD CASE
|
CBS
|
5.5
|
9
|
6177
|
11
|
2.9
|
8241
|
|
13
|
SO YOU THINK CN DANCE-WED
|
FOX
|
5.5
|
10
|
6097
|
9
|
3.1
|
8681
|
|
15
|
LAW AND ORDER:SVU
|
NBC
|
5.1
|
9
|
5648
|
19
|
2.6
|
7300
|
|
15
|
POWER OF TEN
|
CBS
|
5.1
|
10
|
5726
|
16
|
2.7
|
7673
|
|
17
|
BIG BROTHER 8-TUE
|
CBS
|
4.9
|
8
|
5502
|
16
|
2.7
|
7561
|
|
17
|
RULES OF ENGAGEMENT
|
CBS
|
4.9
|
8
|
5453
|
23
|
2.5
|
7133
|
|
17
|
SHARK
|
CBS
|
4.9
|
9
|
5510
|
19
|
2.6
|
7261
|
|
17
|
SO YOU THINK CN DNCE-8/13(S)
|
FOX
|
4.9
|
9
|
5467
|
15
|
2.8
|
7869
|
|
21
|
NBC NFL PRE-SEASON 8/19(S)
|
NBC
|
4.8
|
8
|
5351
|
23
|
2.5
|
7148
|
|
22
|
BIG BROTHER 8-SUN
|
CBS
|
4.7
|
8
|
5221
|
19
|
2.6
|
7376
|
|
22
|
BIG BROTHER 8-THU
|
CBS
|
4.7
|
9
|
5234
|
19
|
2.6
|
7509
|
|
22
|
EXTREME MAKEOVER:HOME ED.
|
ABC
|
4.7
|
8
|
5180
|
16
|
2.7
|
7554
|
|
25
|
20/20-FRI
|
ABC
|
4.5
|
8
|
4999
|
27
|
2.3
|
6486
|
|
25
|
JUST FOR LAUGHS-TU 8PM
|
ABC
|
4.5
|
8
|
4964
|
25
|
2.4
|
6717
|
|
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending August 19 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1
|
HELL'S KITCHEN
|
FOX
|
4.5
|
5835
|
|
2
|
SO YOU THINK CN DANCE-THU
|
FOX
|
3.7
|
4772
|
|
3
|
SO YOU THINK CN DANCE-WED
|
FOX
|
3.3
|
4254
|
|
4
|
BIG BROTHER 8-TUE
|
CBS
|
3.2
|
4171
|
|
4
|
SINGING BEE
|
NBC
|
3.2
|
4121
|
|
6
|
AMERICA
'S GOT TALENT
|
NBC
|
3.1
|
4088
|
|
7
|
FAMILY GUY-SUN 9:30P
|
FOX
|
3.0
|
3874
|
|
7
|
SO YOU THINK CN DNCE-8/13(S)
|
FOX
|
3.0
|
3894
|
|
9
|
BIG BROTHER 8-SUN
|
CBS
|
2.9
|
3761
|
|
9
|
TWO AND A HALF MEN
|
CBS
|
2.9
|
3788
|
|
11
|
BIG BROTHER 8-THU
|
CBS
|
2.8
|
3624
|
|
11
|
FAMILY GUY
|
FOX
|
2.8
|
3647
|
|
13
|
EXTREME MAKEOVER:HOME ED.
|
ABC
|
2.5
|
3305
|
|
13
|
JUST FOR LAUGHS
|
ABC
|
2.5
|
3321
|
|
13
|
LAST COMIC STANDING 5
|
NBC
|
2.5
|
3224
|
|
13
|
NBC NFL PRE-SEASON 8/19(S)
|
NBC
|
2.5
|
3248
|
|
17
|
CSI
|
CBS
|
2.4
|
3197
|
|
17
|
RULES OF ENGAGEMENT
|
CBS
|
2.4
|
3163
|
|
17
|
SIMPSONS
|
FOX
|
2.4
|
3120
|
|
20
|
CSI:
MIAMI
|
CBS
|
2.3
|
2947
|
|
20
|
DESTILANDO AMOR MON
|
UNI
|
2.3
|
3054
|
|
20
|
DESTILANDO AMOR THU
|
UNI
|
2.3
|
2964
|
|
20
|
DESTILANDO AMOR WED
|
UNI
|
2.3
|
2951
|
|
20
|
JUST FOR LAUGHS-TU 8PM
|
ABC
|
2.3
|
3013
|
|
20
|
WIFE SWAP
|
ABC
|
2.3
|
2978
|
|
20
|
WITHOUT A TRACE
|
CBS
|
2.3
|
3052
|
|
Source: Nielsen Media Research |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending August 19 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+ (000) |
|
1
|
DESTILANDO AMOR M-F
|
UNI
|
21.3
|
4523
|
|
2
|
DON FRANCISCO PRESENTA-WE
|
UNI
|
16.7
|
2928
|
|
3
|
AQUI Y AHORA-THU
|
UNI
|
15.9
|
2959
|
|
4
|
CRISTINA-MON
|
UNI
|
13.7
|
2343
|
|
4
|
FAMILIA P. LUCHE M-F
|
UNI
|
13.7
|
2832
|
|
6
|
AMAR SIN LIMITES M-F
|
UNI
|
12.1
|
2552
|
|
7
|
SOS: SEXO OTROS SECRT TUE
|
UNI
|
11.4
|
2246
|
|
8
|
FAMILIA DE DIEZ FRI
|
UNI
|
11.0
|
2153
|
|
9
|
YO AMO JUAN QUERENDON M-F
|
UNI
|
10.8
|
2177
|
|
10
|
SABADO GIGANTE-SAT
|
UNI
|
9.4
|
1779
|
|
11
|
CASOS FAMILIA ED ESP SAT
|
UNI
|
8.3
|
1408
|
|
12
|
BUSCANDO TIMBIRICHE SUN
|
UNI
|
8.2
|
1578
|
|
13
|
HORA PICO-SUN
|
UNI
|
7.7
|
1391
|
|
14
|
MADRE LUNA M-F
|
TEL
|
6.1
|
1084
|
|
15
|
ESCLAVA ISAURA M-F
|
TEL
|
5.8
|
1041
|
|
16
|
USA
V MEX SUPERLIGA TF-13(S)-08/14/2007
|
TF
|
5.6
|
1218
|
|
17
|
CINE LAS ESTREL2 SUN
|
TF
|
5.5
|
1259
|
|
18
|
DAME CHOCOLATE M-F
|
TEL
|
5.2
|
892
|
|
19
|
USA
V MEX SUPERLIGA TF-14(S)-08/15/2007
|
TF
|
4.9
|
968
|
|
20
|
CINE DE IMPACTO
|
TEL
|
4.3
|
903
|
|
21
|
VIDEOS ASOMBROSOS MDO8/14(S)-08/14/2007
|
TF
|
4.2
|
822
|
|
22
|
CINE LAS ESTREL1 SUN
|
TF
|
4.1
|
1033
|
|
23
|
AMOR MIO M-F
|
TEL
|
3.9
|
707
|
|
24
|
VIDEOS ASOMBROSOS MDO8/15(S)-08/15/2007
|
TF
|
3.5
|
732
|
|
25
|
CINE NUESTRO
|
TEL
|
3.4
|
640
|
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes.
Source: Nielsen Media Research |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending August 19 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+(000) |
|
1
|
HELL'S KITCHEN
|
FOX
|
4.7
|
795
|
|
2
|
SO YOU THINK CN DANCE-THU
|
FOX
|
4.1
|
624
|
|
3
|
FAMILY GUY
|
FOX
|
3.6
|
876
|
|
4
|
FAMILY GUY-SUN 9:30P
|
FOX
|
3.4
|
835
|
|
4
|
20/20-FRI
|
ABC
|
3.4
|
552
|
|
6
|
SO YOU THINK CN DANCE-WED
|
FOX
|
3.1
|
502
|
|
6
|
PRIMETIME: CRIME
|
ABC
|
3.1
|
523
|
|
6
|
AMERICAN DAD-SUN 8:30P
|
FOX
|
3.1
|
680
|
|
6
|
JUST FOR LAUGHS
|
ABC
|
3.1
|
653
|
|
6
|
I-CAUGHT
|
ABC
|
3.1
|
571
|
|
6
|
SO YOU THINK CN DNCE-8/13(S)-08/13/2007
|
FOX
|
3.1
|
502
|
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes.
Source: Nielsen Media Research |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending August 12 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
NFL ON FOX PRESEASON 1
|
FOX
|
8.0
|
1420
|
|
2
|
CSI: NY
|
CBS
|
7.9
|
1318
|
|
3
|
PRIMETIME: CRIME
|
ABC
|
7.5
|
1289
|
|
4
|
WITHOUT A TRACE
|
CBS
|
7.3
|
1299
|
|
4
|
NFL ON FOX PRE SN PST GUN
|
FOX
|
7.3
|
1207
|
|
6
|
60 MINUTES
|
CBS
|
7.1
|
1197
|
|
6
|
HELL'S KITCHEN
|
FOX
|
7.1
|
1395
|
|
8
|
I-CAUGHT
|
ABC
|
6.9
|
1217
|
|
9
|
NBC NFL PRE-SEASON 8/12
|
NBC
|
6.7
|
1234
|
|
10
|
CSI:
MIAMI
|
CBS
|
6.4
|
1150
|
|
* Ratings based on 13.45 million African American TV homes.
Source: Nielsen Media Research |
|
TOP 30 NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending August 12 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
Shr |
(000) |
(000) |
|
1 |
PGA CHAMPIONSHIPS-SUN(S)-08/12/2007
|
CBS
|
|
6.2
|
14
|
6893
|
9165
|
|
2 |
NFL ON FOX PRESEASON 1(S)-08/09/2007
|
FOX
|
INDIANAPOLIS
AT
DALLAS
|
4.9
|
9
|
5464
|
7514
|
|
3 |
PGA CHAMPIONSHIPS-SAT(S)-08/11/2007
|
CBS
|
|
4.2
|
11
|
4718
|
5947
|
|
4 |
NBC NFL PRE-SEASON 8/12(S)-08/12/2007
|
NBC
|
SEATTLE
AT
SAN DIEGO
|
4.1
|
7
|
4573
|
6007
|
|
5 |
NFL ON FOX PRE SN PRE-KIC(S)-08/09/2007
|
FOX
|
INDIANAPOLIS
AT
DALLAS
|
4.0
|
8
|
4454
|
6124
|
|
6 |
NFL ON FOX PRE SN PST GUN(S)-08/09/2007
|
FOX
|
INDIANAPOLIS
AT
DALLAS
|
3.3
|
6
|
3662
|
4861
|
|
7 |
NBC NFL PRE-SSN PRKCK8/12(S)-08/12/2007
|
NBC
|
SEATTLE
AT
SAN DIEGO
|
3.2
|
6
|
3547
|
4623
|
|
8 |
NFL PRE-SEASON(S)-08/10/2007
|
CBS
|
BUFFALO
AT
NEW ORLEANS
|
2.9
|
6
|
3227
|
4368
|
|
9 |
FRIDAY NIGHT SMACKDOWN
|
CW
|
|
2.4
|
5
|
2677
|
3609
|
|
10 |
FOX SATURDAY BASEBALL
|
FOX
|
VARIOUS TEAMS AND TIMES
|
1.8
|
5
|
2059
|
2767
|
|
11 |
PGA CHAMP HILITES-THU(S)-08/09/2007
|
CBS
|
|
1.1
|
4
|
1212
|
1377
|
|
12 |
PGA CHAMP HILITES-FRI(S)-08/10/2007
|
CBS
|
|
1.0
|
3
|
1122
|
1257
|
|
13 |
CBS SPORTS SPECTACULR SU(S)-08/12/2007
|
CBS
|
CBS SPORTLINE FANTASY FTBLL
|
0.9
|
2
|
963
|
1159
|
|
|
