Media Life Magazine - Hot as Hades: Univision's newest soap

Homepage

Alternative media

Cable

Classifieds

Magazines

Media economy

New media

Newspapers

Out of Home

People

Rachel speaks

Radio

Research

Television

TV Reviews

Webinars

Media Economy Newsletter

Monday

Tuesday

Wednesday

Thursday

Friday

Last week

Yearly Archives

About us

Subscribe

Advertise

Contact us

Write to the editor

Press releases

Post a classified

Hot as Hades:
Univision's newest soap

'Al Diablo con los Guapos' has the largest audience

By Diego Vasquez
Jan 30, 2008

Share |

Univision seems to have found a new successor to the formidable hits “La Fea Mas Bella” and “Destilando Amor.” More impressive, it’s found a show that can also stand up to “American Idol.”

It’s “Al Diablo con los Guapos” (To Hell with the Handsome) and it airs weekdays at 8 p.m. Its premiere last week, on Jan 21, drew the biggest adults 18-49 audience, 2.8 million, for any 8 p.m. novela in Univision history, bettering “Bella” and past hit “Rubí.”

But what’s perhaps most notable about the show, about a teenage orphan turned servant who falls in love with the grandson of her employer, was its performance in its second night, when it faced Fox’s powerhouse “Idol.” It actually grew night to night.

“Diablo” averaged almost 3 million 18-49s last Tuesday, up 8 percent from its premiere. Among teens, where “Idol” tends to dominate, the show averaged 453,000, up 42 percent over its premiere. In Los Angeles and Houston, “Diablo” even finished ahead of “Idol” among 18-34s.

The boost comes at the right time for Univision, whose ratings have fallen since the series finale of “Destilando” last year. “Diablo’s” strong showing throughout last week, when it accounted for five of the week’s top 30 broadcast programs among 18-34s, boosted Univision to No. 3 for the week in that demographic, behind Fox and NBC.

A look at this week’s top TV draws
WEDNESDAY, JANUARY 30
Time	Network	Program	Description
7 a.m.	ABC	“Good Morning America” (N)	Tips on how to make healthy Super Bowl snacks.
8 p.m.	Fox	“American Idol” (R)	The auditions continue, this time in Miami.
8 p.m.	CW	“Crowned: The Mother of All Pageants” (R)	Season finale. Jack Wagner hosts the final pageant among the four remaining duos.
8 p.m.	CNN	“Republican Super Tuesday Debate” (N)	The GOP candidates talk it out before next week’s big primary day.
9 p.m.	Fox	“Moment of Truth” (G)	The season’s top-rated new show, but how will ratings hold up in week two?
10 p.m.	NBC	“Law & Order” (D)	The team looks into a triple homicide among three roommates.
10 p.m.	We	“Party Mamas” (R)	A mom goes over the top in throwing a beach-themed party for her more low-key daughter.
THURSDAY, JANUARY 31
Time	Network	Program	Description
7 a.m.	CBS	“The Early Show” (N)	Actor and comedian Jeffrey Tambor guests.
8 p.m.	ABC	“Lost: Past, Present and Future” (D)	Need to catch up? This will recap the first three seasons.
8 p.m.	Fox	“Are You Smarter than a 5th Grader?” (G)	Game show has rated decently while up against mainly reruns.
9 p.m.	NBC	“Celebrity Apprentice” (R)	The teams try to push a company’s shoe-donation campaign.
9 p.m.	ABC	“Lost” (D)	Season premiere. Finally, after all the recaps, the new season begins.
10 p.m.	VH1	“Celebrity Rehab with Dr. Drew” (R)	It’s starting to get deep as group therapy brings up the celebs’ sometimes dark pasts.
10 p.m.	ABC	“Eli Stone” (D)	Series premiere. A hallucinating lawyer thinks he may be a prophet.
FRIDAY, FEBRUARY 1
Time	Network	Program	Description
7 a.m.	ABC	“Good Morning America” (N)	First Lady Laura Bush guests.
8 p.m.	Discovery Health	“Diagnosis X” (R)	A doctor deals with a man with OCD, who thinks he has West Nile Virus.
8 p.m.	Nickelodeon	“Roxy Hunter and the Mystery of the Moody Ghost” (M, K)	A 9-year-old girl and her friend try to find out what’s haunting her new house.
9 p.m.	USA	“Monk” (D)	Monk takes up painting, and some of his work is a hit with the locals.
10 p.m.	NBC	“Las Vegas” (D)	Piper does all she can to win a magazine’s Concierge of the Year award.
10:30 p.m.	IFC	“Dinner for Five” (R)	Actor Jon Favreau eats and talks with Vince Vaughn, Peter Billingsley, Justin Long and Keir O’Donnell.
SATURDAY, FEBRUARY 2
Time	Network	Program	Description
1 p.m.	CBS	“College Basketball” (S)	Nice SEC game between Kentucky and Georgia.
3:30 p.m.	ABC	“College Basketball” (S)	Either Miami-Duke or Kansas-Colorado.
4 p.m.	NBC	“Figure Skating” (S)	An exhibition gala from last weekend’s U.S. Championships.
8 p.m.	Fox	“Cops” (R)	A compilation special with some of the craziest chases caught on tape.
9 p.m.	ESPN	“College Basketball” (S)	Usual Pac-10 powers Arizona and UCLA meet in Los Angeles.
10 p.m.	Spike TV	“Pros vs. Joes” (R, G)	Wannabes see if they can tackle NFL running back Ricky Williams.
SUNDAY, FEBRUARY 3
Time	Network	Program	Description
2 p.m.	Fox	“Super Bowl Sunday Pregame Show” (S)	The Fox crew dissects the big game over the course of four hours.
2:30 p.m.	ABC	“NBA Basketball” (S)	Dirk and the Mavs take on the Pistons in Detroit.
3 p.m.	CBS	“PGA Golf” (S)	Final round of the FBR Open, won last year by Aaron Baddeley.
6 p.m.	Fox	“Super Bowl” s(S)	The New England Patriots try to become the first team to finish a season 19-0 as they face the New York Giants in the Super Bowl.
7 p.m.	ESPN	“Figure Skating” (S)	This week it’s the European Figure Skating Championships, from Croatia.
10:15 p.m.	Fox	“House” (D)	Considering ratings for the show are already up season to date, “House” could hit a series-high rating.
10:30 p.m.	HBO	“The Wire” (D)	Herc tries to make up for past mistakes by helping Carver.
A = awards show or special, C = comedy, D = drama, DD = daytime drama, G = game show, K = kids, M = movie, N = news/documentary, R = reality, S = sports, T = talk/variety show.