|
|
| TV This Week | |
|
|
|
| TV This Week | |
SVU,' case gets nasty Dramatic slide with its move to Wednesday night Oct 21, 2009
"SVU," which airs tonight at 9 p.m., was still winning its timeslot last year, when it aired Tuesdays at 10 p.m. Now, airing an hour earlier on a different night, "SVU" has slid to fourth place, against some of the toughest competition on television. It airs opposite first-year hits "Modern Family" and "Cougar Town" on ABC and "Glee" on Fox, as well as CBS's "Criminal Minds," which is actually No. 1 in the timeslot. "SVU" has been finishing well behind those shows. Its first two weeks it averaged a 2.5 adults 18-49 rating, and the past two it averaged a 2.6. That's down more than 30 percent from the first four weeks of last season. "SVU" is getting substantial DVR playback, up nearly 17 percent in its first two weeks, above the average 12 percent for all broadcast shows. That likely means one of two things: People are either watching other shows live in the timeslot and recording "SVU" to watch later, or they're timeshifting the show to later in the evening, out of the family hour. The latter seems a good possibility. "SVU" deals with explicit content even more than "Law & Order" and "Law & Order: Criminal Intent," which now airs on USA. With storylines like tonight's episode about a rapist, it's a good fit for the 10 p.m. hour, not so good for 9, when many kids are still watching TV with their parents. That's not to say that "SVU's" ratings necessarily would have been higher if the show had remained at 10 p.m., but "Law & Order" seems to be suffering from the same timeslot malaise. The show averaged a mere 1.6 rating in its new 8 p.m. Friday slot last week.
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
© 2009 Media Life Privacy Statement |
