Another home run
for World Series
Game three draws best Saturday audience since January
By Toni Fitzgerald
Nov 2, 2009
Proving once again that viewers will tune in on Saturdays if you give them something to watch, Fox's game three of the World Series delivered the biggest Saturday audience since playoff football in January.
The game averaged 15.4 million total viewers and a 9.1 household rating and 18 share, according to Nielsen, becoming the highest-rated and most-watched game three in three years.
It was also the highest-rated Saturday World Series game since 2005 and the most-watched since 2004's Boston Red Sox-St. Louis Cardinals scored 23.2 million.
It was the biggest audience for any Saturday show since Fox's NFL playoff game on Jan. 10 drew 23.9 million total viewers and averaged a 10.2/17.
Ratings could have been even higher if not for an 80-minute rain delay that pushed the start of the game past 9 p.m. on the East Coast. That meant only four full innings were played during primetime.
The New York Yankees took a 3-1 Series lead over the defending champion Philadelphia Phillies last night, and ratings for game four will be out later today.
Right now, the World Series is on pace to be the highest-rated since 2004's historic Boston win averaged 24.3 million viewers and a 15.0/25.
This year's series is averaging a more modest 17.9 million total viewers and 10.9/19, but that's up 46 percent and 42 percent, respectively, over last year's all-time low for the Phillies-Tampa Bay Rays Series.
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