Super Bowl sets record with 111.3 million viewers Bests last year by 300,000, the third straight year the game has set an all-time best mark. Peaks with 117.4 million in fourth quarter.   Big thing in Super Bowl ads: Our past Nostalgia is a dominant theme in this year's ads, aiming to evoke warm feelings. Speaking with AdBowl's Emily Howard Griebel.   Super Bowl ads getting the most buzz Tops on the list is VW's 'Little Darth' sequel, 'The Dog Strikes Back.' Also in the top 10: Ads from Acura, Century, Audi and H&M.   This Super Bowl's going social big time Advertisers are integrating social media into their own game plans in ways that will engage viewers as they watch the game   When a Super Bowl ad makes sense Some big brands may see a return on investment, but not all. For niche brands, it's a waste. Talking with Baylor's Kirk Wakefield.   Buyers: Sunday's game will set a record Majority think Super Bowl XLVI will top last year's 111 million viewers, thanks to the popularity of the Giants and Patriots   A media buyer's primer to Super Bowl The facts and numbers you need to know for Sunday's game, as well as who's advertising and what this year's spats are about   The great Super Bowl ad buzz machine Nowadays the push to build awareness for spots begins weeks before the game. Speaking with SpotBowl's Michael Pavone.   Fully half of Super Bowl ads won't connect They'll aim to build awareness. They should aim for engagement. Speaking with Brand Keys' Robert Passikoff and Amy Shea.   Record NFL weekend: 53.7 million tune in That's what the two conference championship games averaged on CBS and Fox, best since 1982, foretelling a super Super Bowl next >>