Viewers to Bud:
This snub's for you
Turn up their noses at beer company's Super Bowl ads
By Louisa Ada Seltzer
Feb 8, 2010
Sorry, Anheuser-Busch. Like the Indianapolis Colts, this was not your year.
The company, whose Bud Light Super Bowl ads usually win critical and viewer kudos for their clever humor, was largely dismissed this year by both.
Instead, Snickers' ad featuring octogenarians Betty White and Abe Vigoda, and Doritos' user-created spots climbed atop the postgame buzzometer according to several sites ranking last night's Super Bowl spots.
The Snickers ad topped the much-talked-about USA Today Ad Meter, one of the longest-running Super Bowl ad polls, and McKee Wallwork Cleveland's Adbowl.
In the spot, a man playing touch football is derided by his friends for playing like Betty White, who is actually shown being tackled into the mud on one play. Then the man's girlfriend gives him a Snickers, and he is reenergized, turning back into himself.
A Doritos ad, in which a dog removes his anti-bark collar and attaches it to a man eating Doritos, then steals his snacks, placed second with USA Today respondents.
A second Doritos ad, in which a young boy lays down the house rules to his mom's suitor, placed second on Adbowl.com.
The two companies also placed in the top three for Mullen & Radian6's Brand Bowl, which measured social network buzz; Google was first.
Bud Light's spot in which a man builds a house out of beer cans was third on the Ad Meter, and it had two other ads in the top 10. But Bud Light did not even make the top five on Adbowl or Brand Bowl.
The company fared better in voting for Pavone's Spotbowl, where it had the top two ads as of this morning. However, voting in that poll was still underway.
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