Super Bowl ads
getting the most buzz
Tops on the list is Volkswagen's 'Little Darth' sequel
By Toni Fitzgerald
Feb 3, 2012
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| In the VW sequel, a dog whips himself into shape in order to chase a Volkswagen down the street |
You know a Super Bowl commercial is a success when it gets a sequel.
Volkswagen has filmed a sequel to "Little Darth," the most popular ad in last year's big game, that's been garnering tons of buzz online in advance of Sunday's contest.
In last year's ad, a little boy in a Darth Vader costume tried in vain to use The Force on a variety of objects in his house. Then he went outside and, to his utter shock, successfully used The Force to start his dad's Volkswagen.
Unbeknownst to Little Darth, Dad was actually inside the house using the car's remote start feature.
In this year's sequel, "The Dog Strikes Back," a dog who made a brief appearance in last year's ad whips himself into shape in order to chase a VW car down the street.
It includes a "Star Wars" tribute at the end of the commercial that has been getting tons of play on the web this week leading up to Sunday's game.
If "Strikes" scores well in the postgame polls, VW could be become another Budweiser, whose ads are annually among the most anticipated.
Outside of VW, other hot ads this year are focused largely on celebrities.
Here are the other nine ads that are drawing the most pregame buzz on social media sites, chat boards and other online venues:
1. Acura – Jay Leno and Jerry Seinfeld, real-life car buffs, play themselves in an ad for the new NSX in which they try to convince the owner of the first NSX to sell his car. Watch for a cameo from the Soup Nazi, which helped this ad go viral with more than 5 million views before kickoff.
2. Century 21 – Media Life readers chose Century 21's ad as the one they were most anticipating in a recent Super Bowl poll. It features Donald Trump, Deion Sanders and Apolo Anton Ohno, and it marks the first Super Bowl ad by a real estate brokerage in more than two decades.
3. Audi – Vampires aren't just for movies or TV shows. Audi is using them to sell its A7 Sedan, jumping on the "Twilight" and "True Blood" craze.
4. H&M – Three words: David Beckham's abs.
5. Honda – The teaser for this ad, starring Matthew Broderick channeling his Ferris Bueller character from two decades ago, got millions of views online before people figured out that it was an ad for a car and not a Bueller sequel.
6. "The Avengers" – The most highly anticipated trailer of the game is for what could be the No. 1 movie of the summer. A 10-second trailer preview released online by Marvel earlier this week has already garnered more than a million views.
7. Chevy – A college grad flips out when he (mistakenly) thinks his parents bought him a Chevy. Could be one of this year's most humorous ads, and that would be quite something, as car companies aren't generally known for their humor.
8. Doritos -- The chip company lets people vote on which user-generated ad should air in the Super Bowl. The winners almost always score well in the day-after ad bowls.
9. Bud Light – Although it's been a few years since Anheuser-Busch came up with something truly classic, no Super Bowl ad list is complete without Bud, which has been responsible for some of the best ads of the past three decades.
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