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moms really do online Study: Internet is far more than just a research tool May 22, 2008 Everyone knows that moms, being so busy, use the internet for everything from finding the best deal on diapers to researching things like the safety features of various baby strollers. It's where she’s likely to spend what free time she has, playing games and sometimes just fiddling around. What's perhaps most interesting is all the things mothers turn to the internet for. Social networking came in at 18 percent, watching TV and video clips at 15 percent, and streaming radio at 14 percent. In fact, when it came to using the internet for email, finding information, playing games and making transactions, more stay at home moms said they used the internet very often than did full or part time moms. They also were more likely than the average mom to say they went to internet communities very often. The researchers found that online media is heavily integrated into the life of a mom in part because it fulfills many of their needs. This is especially true for mothers with kids under two, a particularly busy time. In general, mom’s overwhelming voted the internet as the media that saves them time (74 percent). It was also chosen the medium that afforded them the best quality time with their children, at 28 percent, narrowly topping TV at 26 percent. But perhaps the best proof of the importance of the internet is that it's one of the first places a mom will go during those rate moments of me-time.
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