Radio ought to be talking itself up, too Magazines are tooting their horn, why not radio? It's time the industry pulled together to promote itself to listeners and advertisers. Tweet   Poking holes in the notion of attribution Shouldn't we reward ads that lead up to a sale? It's an appealing idea, and much talked about. But it's totally unworkable. Tweet   In defense of radio and its effectiveness The medium gets a bum rap from the media and others, much of it based on misinformation. It's time to set the record straight. Tweet   Pondering the new order in local media Shrinking newspaper readership has huge implications for advertisers, notably retailers, and the full impact has yet to be felt Tweet   The real issue in the paid content debate We know people will agree to pay for access to some content. But only some. Truth be told, a lot of it isn't worth a plug nickel. Tweet   Listen for the pop of social media It's a pretty balloon attracting billions in investment but as yet has no viable business model. Fact is, there may not be one. Tweet   On the web, credit where credit is due What's urgently needed is a system that tracks and assigns credit to the ad messages leading up to an online transaction Tweet   Here's another bailout we don't need One senator is proposing tax breaks for ailing newspapers when the real future of local news is online, not on newsprint Tweet   How not to save your newspaper Time's Walter Isaacson proposes that papers charge for content. He's got it exactly wrong. They need to deliver better content. Tweet   A bailout that would actually work Empower the federal government to ban massive layoffs. Feeling secure about their jobs, Americans would begin spending again. Tweet Click here to go to the yearly archives for older stories