Overnights
   
Homepage



Whack job:
'Cashmere Mafia' takes hit


The new ABC series ties a series low with a 2.0

Feb 7, 2008

In what can’t be considered a good sign for tonight’s premiere of NBC’s “Lipstick Jungle,” ABC’s “Cashmere Mafia” continued to struggle last night.

The new show about four career gals in New York City finished last in its timeslot and tied a series low, the night before the similarly themed “Jungle” airs its first episode.

“Cashmere” averaged a 2.0 adults 18-49 rating at 10 p.m., according to Nielsen overnights, a point behind second-place “Law & Order” on NBC, 0.2 behind Univision and tying its series low set two weeks ago.

The show lost one-third of its “Supernanny” lead-in and managed just 5.1 million total viewers in its first new episode in two weeks. Last week ABC aired a repeat of “Lost” in the timeslot.

“Cashmere” has received generally poor reviews and hasn’t seen week-to-week growth since its early January debut. That indicates little viewer interest in the "Sex and the City" type show, and it doesn’t speak well for “Jungle,” which airs tonight at 10 p.m.

Fox finished first for the night among viewers 18-49 with an 8.7 average overnight rating and a 22 share. CBS was second at 2.7/7, ABC third at 2.5/6, NBC fourth at 2.3/6, Univision fifth at 2.2/6 and CW sixth at 0.7/2.
 
At 8 p.m. Fox easily led with a 10.4 for “American Idol,” up from a 9.9 last week, followed by ABC with a 2.5 for “Wife Swap.” CBS was third with a 2.3 for repeats of “Two and a Half Men” and “Big Bang Theory,” Univision fourth with a 2.2 for “Al Diablo con los Guapos,” NBC fifth with a 1.9 for a “Deal or No Deal” rerun and CW sixth with a 0.8 for an “America’s Next Top Model” clip show.
 
Fox led again at 9 p.m. with a 7.1 for the third episode of “Moment of Truth,” down from a 7.8 the previous week but still crushing the competition. ABC held onto second place with a 3.0 for “Supernanny.” CBS was third with a 2.7 for a repeat of “Criminal Minds,” Univision and NBC tied for fourth at 2.2, Univision for its first hour of a U.S.-Mexico soccer match and NBC for “Law & Order: Criminal Intent,” with CW sixth with a 0.6 for a repeat of “One Tree Hill.”
 
At 10 p.m. CBS took the lead with a 3.2 for “CSI: NY,” with NBC second with a 2.9 for “Law & Order.” Univision was third with a 2.2 for more soccer coverage and ABC fourth with a 2.0 for “Mafia.”
 
Fox was also first for the night among households, finishing with a 12.1 average overnight rating and a 19 share. CBS was second at 6.2/10, NBC third at 5.9/9, ABC fourth at 4.4/7, Univision fifth at 2.2/4 and CW sixth at 1.1/2.



Toni Fitzgerald is a staff writer for Media Life.




Latest headlines
In reality slugfest, 'Dance' tops 'Talent'
Poll: Media OD'd on Jackson death
Coming, a surge in DVR ad-skipping
NBC's Sunday chat lead is narrowing
Rachel, you were too hard on Hurting
The medium's the message. Sudsy too.
The word: Upfront may be heating up
Best tube bets this weekend

Juan Bongiovanni becomes regional interaction director at Mediaedge:cia
Ryan Shugrue becomes managing director at Posterscope USA
Roberto Bagatti rises to VP of creative at MTV Networks International
Jamie Engel becomes sales director at Bonnier's Parenting Group

Christian Slater close to TV return
Four WSJ journalists move to Bloomberg News
Editor Kat Long laid off from New York Blade
Richard Lawson becomes a writer at TV.com



© 2009 Media Life Privacy Statement