Overnights
   
Homepage



Weak debut for
ABC's returning 'Mole'


Revived reality series averages a 1.9 in 18-49s

Jun 3, 2008

ABC’s “The Mole” had an inauspicious return after a four-year absence last night, finishing third in its timeslot and losing a good deal of its “Bachelorette” lead-in.

“Mole” averaged a 1.9 adults 18-49 rating at 10 p.m., according to Nielsen overnights, well behind timeslot leader NBC’s 2.9 for game five of the Stanley Cup finals. It was also behind a 2.6 for a repeat of “CSI: Miami” on CBS.

The series, making its first appearance since a celebrity edition in 2004, also lost 21 percent of “Bachelorette’s” 2.4 lead-in at 9 p.m., dropping ABC well behind the leaders on an otherwise fairly competitive evening.

"Mole" was ABC's second attempt at reviving a long-dormant reality series this summer. "Bachelorette" has also put up middling numbers in its return.

NBC and CBS tied for first for the night among viewers 18-49, each with a 2.5 average overnight rating and a 7 share, with Fox third at 2.4/7, ABC fourth at 2.1/6, Univision fifth at 1.6/5 and CW sixth at 0.6/2.
 
At 8 p.m. NBC was first with a 2.2 for the first hour of the Stanley Cup Pittsburgh Penguins-Detroit Red Wings game, followed by CBS with a 2.1 for repeats of “The Big Bang Theory” and “How I Met Your Mother.” ABC and Fox tied for third at 1.8, ABC for “The Bachelorette” and Fox for a repeat of “Bones,” with Univision fifth with a 1.7 for “Al Diablo con los Guapos” and CW sixth with a 0.6 for a repeat of “Gossip Girl.”
 
Fox took the lead at 9 p.m. with a 3.0 for a repeat of “House,” with CBS a close second with a 2.9 for repeats of “Two and a Half Men” and “Rules of Engagement.” NBC was third with a 2.5 for hockey, ABC fourth with a 2.4 for another hour of “Bachelorette,” Univision fifth with a 1.8 for “Fuego en la Sangre” and CW sixth with a 0.5 for a repeat of “One Tree Hill.”
 
At 10 p.m. NBC was first with a 2.9 for more hockey, while CBS remained second with a 2.6 for a repeat of “CSI: Miami.” ABC was third with a 1.9 for “Mole” and Univision fourth with a 1.3 for “Cristina.”
 
CBS was first for the night among households with a 5.2 average overnight rating and a 9 share. Fox was second at 5.2/9, ABC third at 4.2/7, NBC fourth at 3.6/6, Univision fifth at 2.1/3 and CW sixth at 0.9/1.



Toni Fitzgerald is a staff writer for Media Life.




Latest headlines
Your client cutting up on the ice
Weak return for ABC's 'FlashForward'
Leno wins week two by smaller margin
Words and ideas: New York Magazine
'Life,' visually stunning as life itself
Message right under your feet: Go NFL!
It's official: Amanpour joins ABC News
Rachel, what do I do about this woman?

Jerry Buhlmann rises to CEO at Aegis Group
Sandy Kolkey becomes president at Draftfcb New York
Lane Soelberg and Christine Bensen join Moxie Interactive
Icaro Doria becomes group creative director at Goodby

Paula Abdul's new gig falls through
Jeff Zeleny, Matt Bai and Jim Rutenberg shift roles at NYT
Tony Sherman becomes director of product operations at LogicLab
Beau Bridges joins NBC's 'The Rockford Files'



© 2010 Media Life Privacy Statement