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Strong return for
'America's Got Talent'


NBC show averages a 3.7 in 18-49s, up 16 percent

Jul 1, 2009
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“America’s Got Talent” got even bigger when its running time got smaller.

Last night’s one-hour version of the NBC variety show became the most-watched show of the summer, surpassing last week’s two-hour premiere.

“Talent” averaged 12.9 million total viewers, according to Nielsen overnights, up from 11.3 million for its premiere.

The show was up 16 percent week to week among adults 18-49, averaging a 3.7 rating at 9 p.m. Last week’s premiere, which ran from 9 to 11, averaged a 3.2.

That boosted NBC to an easy victory on the night. The network averaged a 2.6 rating and 8 share, with CBS second at 2.0/6. Univision was fourth at 1.5/5, followed by ABC and Fox tied for fourth at 1.0 and the CW sixth at 0.3/1.

At 8 p.m., NBC led with a repeat of “Talent” at 2.3. CBS’s “NCIS” repeat was second at 2.0, followed by Univision at 1.4 for “Cuidado con el Angel,” ABC at 1.3 for the second episode of “Superstars,” Fox at 0.8 for “Legally Blonde” and CW at 0.3 for a repeat of “90210.”

At 9 p.m. NBC led again with the 3.7 for “Talent,” followed by CBS with a 1.9 for a rerun of “The Mentalist,” Univision at 1.9 for “Manana es Para Siempre,” Fox at 1.1 for the conclusion of “Blonde,” ABC at 1.0 for the conclusion of “Superstars” (1.3) and “Better off Ted” (0.6), and the CW at 0.4 for “Hitched or Ditched.”

At 10 p.m. CBS’s special “48 Hours” focused on Michael Jackson averaged a 2.0, followed by a 1.8 for NBC’s “Law & Order: Special Victims Unit” repeat, a 1.2 for Univision and a 0.9 for ABC’s “Primetime: Family Secrets.”

Among households, CBS led the night at 6.3/11, followed by NBC at 5.8/10, ABC at 2.3/4, Univision at 2.0/3, Fox at 1.8/3 and the CW at 0.6/1.
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Toni Fitzgerald is a staff writer for Media Life.




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