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builds its audience ABC sitcom averages a series-best 4.9 in 18-49s Oct 30, 2007 It’s been a long time since ABC had a promising new sitcom, and “Samantha Who?” is looking better each week. The critically lauded Christina Applegate show posted a series best among adults 18-49 last night, again holding a good chunk of its “Dancing with the Stars” lead-in and performing particularly well among women. “Samantha” averaged a 4.9 in 18-49s, according to Nielsen overnights, up 7 percent over last week’s 4.6 and holding 84 percent of “Stars’” final half hour lead-in at 9 p.m., which was up 0.1 over the previous week. The amnesia comedy’s third episode also hit a series high among total viewers with 15.4 million, 1 million more than the previous week. The show’s big strength is among women. With women 18-49, “Samantha” averaged a 7.1, besting NBC’s second-place “Heroes” in the 9:30 p.m. timeslot by 2.2 points. While “Stars” has certainly helped “Samantha,” it’s not the only reason for the show’s success. ABC hasn’t launched a breakout new comedy in years, even those it attempted to air behind “Stars.” “Help Me Help You” and “Crumbs” both lasted only a handful of episodes the past two seasons despite having a “Stars” lead-in. “Samantha’s” strong showing helped ABC win the night yet again in 18-49s, rising in the demo for the second straight week. The network had a 4.7 average overnight rating and a 12 share for the night. CBS was second at 4.3/11, NBC third at 3.3/8, Fox and Univision tied for fourth at 1.7/4, and CW sixth at 1.0/2.
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