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Rise for gymnastics U.S. Championship is up 9 percent in total viewers Aug 20, 2007 With the Beijing Olympics now less than a year away, NBC saw a small kick-up in viewership for the 2007 U.S. gymnastics championships over the weekend, though they still drew relatively small crowds. Last night’s finale averaged 4.5 million total viewers, according to Nielsen overnights, up 10 percent over last year’s 4.1 million. (Note: Due to Nielsen processing errors, release of the data was delayed until this afternoon.) Though NBC was still third in the 7 p.m. timeslot, behind CBS’s “60 Minutes” and a rerun of ABC’s “America’s Funniest Home Videos,” it capped a weekend of gains for gymnastics. Saturday’s 8 p.m. telecast of the championships averaged 3.75 million, up 18 percent over last year’s 3.18 million. Gymnastics are nearly always the top draw at the Summer Olympics, and next year should be no exception despite the fact that the women’s side will have virtually no returners from the 2004 squad that took silver in the team competition. However, last night’s numbers may have also been artificially inflated by NBC’s live preseason football game at 8 p.m. Nielsen fast nationals measure timeslot data, not actual program data, and so final numbers may fluctuate when they are released tomorrow. Meanwhile, Fox and CBS tied for first for the night among viewers 18-49, each with a 2.1 average overnight rating and a 6 share. NBC was a close third at 2.0/6, with ABC fourth at 1.7/5, Univision fifth at 0.8/2 and CW sixth at 0.4/1.
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