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Thursday with NFL kickoff Network averages 4.7 in 18-49s, almost double Fox Sep 5, 2008 Though the NFL season kickoff may have dipped compared with last year, NBC was still by far the dominant network last night, with its football game and Republican National Convention coverage outpacing the other networks. NBC averaged a 4.7 adults 18-49 rating and 13 share for the evening, according to Nielsen overnights, nearly double No. 2 Fox’s 2.4/7. As a reminder, fast nationals measure timeslot and not actual program data. The NFL game kicked off an hour before primetime started, at 7 p.m., and the RNC coverage didn’t end until after 11 p.m. Thus numbers for NBC, and for ABC and CBS’s political coverage, are approximate and could change a lot when final results are released this afternoon. According to metered markets, the NFL game averaged a 10.7 household rating from 7:15 to 10 p.m. From 8 to 10, the New York Giants’ win over the Washington Redskins averaged a 5.4 adults 18-49 rating, though that was down quite a bit from last year’s 6.8 for the Indianapolis Colts’ win over the New Orleans Saints during primetime. The game may have been impacted by RNC coverage, which has been drawing big ratings on cable, as well as Fox News Channel’s much-hyped Bill O’Reilly interview of Democratic presidential contender Barack Obama, which aired last night. For the night, CBS placed third at 1.8/5, Univision fourth at 1.6/5, ABC fifth at 1.2/3 and CW sixth at 1.0/3.
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