NBC's 'Sing-Off' rises
on second night
Two-hour show averages a 2.6 in 18-49s
By Toni Fitzgerald
Dec 16, 2009
NBC's four-night reality competition "The Sing-Off" hit a sweeter note last night, seeing growth from Monday's premiere.
"Sing-Off" averaged a 2.6 adults 18-49 rating from 8 to 10 p.m., according to Nielsen overnights, up 13 percent from the previous night, when it posted a 2.3.
That's certainly a promising sign for the show, which has placed second in its timeslot both nights. There aren't many new programs that can claim growth in their second outing this year, whether because people begin time-shifting them or because they tune out.
But "Sing-Off" may be more DVR-proof than the typical reality show, since it is airing on back-to-back-to-back-to-back nights, giving it a bit more urgency than a weekly program.
"Sing-Off" peaked with a 2.8 in its second hour, albeit against some lackluster competition on ABC and Fox. ABC's "Better Off Ted" sank to a series-low 1.3 rating at 9:30 p.m., and Fox's special "Gordon Ramsay: Cookalong Live" managed a mere 1.7.
"Sing-Off" helped NBC to second place for the night, though well behind usual Tuesday leader CBS.
CBS led the night among 18-49s with a 3.6 average overnight rating and a 10 share. NBC was second at 2.3/7, Fox third at 2.0/6, ABC fourth at 1.6/5, Univision fifth at 1.4/4 and CW sixth at 0.6/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-three percent of Nielsen households have DVRs.
At 8 p.m. CBS was first with a 4.3 for “NCIS,” while ABC, NBC and Fox all tied for second at 2.3, ABC for “A Charlie Brown Christmas,” NBC for “Sing-Off” and Fox for the first half of the two-part finale of “So You Think You Can Dance.” That left Univision fifth with a 1.2 for “El Nombre del Amor” and CW sixth with a 0.6 for a repeat of “The Vampire Diaries,” part of a weeklong "Vampire" marathon.
CBS was first again at 9 p.m. with a 3.6 for “NCIS: Los Angeles,” while NBC took sole possession of second with a 2.8 for more “Sing-Off.” Fox and Univision tied for third at 1.7, Fox for “Cookalong” and Univision for “Sortilegio,” with ABC fifth with a 1.5 for “Scrubs” (1.8) and “Ted” (1.3) and CW sixth with a 0.6 for more “Vampire.”
At 10 p.m. CBS led with a 2.8 for “The Good Wife,” followed by NBC with a 1.8 for “The Jay Leno Show.” Univision was third with a 1.2 for “Aqui y Ahora” and ABC fourth with a 1.0 for a repeat of “The Forgotten.”
CBS was also first for the night among households with a 10.8 average overnight rating and an 18 share. NBC was second at 3.9/6, Fox third at 3.2/5, ABC fourth at 2.8/5, Univision fifth at 1.9/3 and CW sixth at 1.0/2.
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