NBC's 'Parenthood'
slips its second outing
Averages a 2.6 in 18-49s, off 16 percent from last week
By Toni Fitzgerald
Mar 10, 2010
In its second week, NBC's new drama "Parenthood" stumbled. Whether its numbers fall further in coming weeks will determine whether the show gets a second season.
"Parenthood" averaged a 2.6 adults 18-49 rating last night at 10 p.m., according to Nielsen overnights, down 16 percent from last week's 3.1 in its debut.
That's not a tremendous tumble, though "Parenthood" did not have a tremendous debut rating to begin with.
After winning the timeslot last week, "Parenthood" slipped to second last night behind CBS's "The Good Wife," which averaged a 2.8.
"Parenthood" was still well ahead of former timeslot occupant "The Jay Leno Show's" 10 p.m. average, and it performed 1.1 better than ABC's competing "the forgotten," which managed a mere 1.5 despite a strong lead from "Lost." That explains why "forgotten" is ending soon.
Meanwhile, in late-night ratings, "The Tonight Show with Jay Leno" trailed "The Late Show with David Letterman" for the first time since Leno's return last week.
According to metered-market numbers, CBS's Letterman averaged a 3.5 in households last night to Leno's 3.2 on NBC, Letterman likely buoyed by interest in what he'd say after his blackmailer pleaded guilty.
Fox finished first for the night among 18-49s with a 5.6 average overnight rating and a 15 share. CBS was second at 3.4/9, NBC third at 2.9/8, ABC fourth at 2.4/7, Univision fifth at 1.3/4 and CW sixth at 0.7/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-six percent of Nielsen households have DVRs.
At 8 p.m. Fox led with a Tuesday season-low 8.2 for “American Idol,” with CBS second with a 3.8 for “NCIS.” NBC was third with a 2.6 for “The Biggest Loser,” Univision fourth with a 1.7 for “Hasta que el Dinero Nos Separe,” ABC fifth with a 1.5 for a repeat of “Lost” and CW sixth with a 0.8 for “90210.”
ABC took the lead at 9 p.m. with a 4.2 for a new “Lost,” while CBS remained second with a 3.5 for “NCIS: Los Angeles.” NBC was third with a 3.4 for more “Loser,” Fox fourth with a 3.0 for a repeat of “Glee,” Univision fifth with a 1.2 for “Corazon Salvaje” and CW sixth with a 0.5 for “Melrose Place.”
At 10 p.m. CBS was first with a 2.8 for “The Good Wife,” followed by NBC with a 2.6 for “Parenthood.” ABC was third with a 1.5 for “The Forgotten” and Univision fourth with a 1.1 for “Nuestra Belleza Latina.”
CBS led the night among households with a 10.4 average overnight rating and a 17 share. Fox was second at 8.7/14, NBC third at 4.6/8, ABC fourth at 3.9/6, Univision fifth at 1.8/3 and CW sixth at 1.0/2.
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