|
|
| Overnights | |
returns as lion feed Muscleman reality series averages a 1.9 in 18-49s May 13, 2008 “American Gladiators” was a strike hit, performing very well for NBC during winter months when repeats and untested unscripted fare ruled the networks. But facing strong competition on ABC, Fox and CBS last night, the second edition of “Gladiators” saw its ratings plunge. The show’s two-hour return averaged a 1.9 adults 18-49 rating last night, according to Nielsen overnights, less than half the show’s 4.3 average during its winter run. No doubt the show was hurt by the solid lineups on the other networks, which all turned in good performances from 8 to 10 p.m., averaging a 4.0 or above. “Gladiators” actually finished behind Univision during the two-hour slot as well. Perhaps the good news for NBC is that the strong-man series will only face this hefty competition for one more night, with May sweeps ending next week. After that the networks will roll out their less-daunting summer schedules. Still, the ratings are a disappointment for the network. “Gladiators” is one of the tentpoles of NBC’s summer schedule, which will include some 300 hours of original programming as the network pushes to establish a year-round schedule. Meanwhile, Fox was first for the night among viewers 18-49 with a 4.5 average overnight rating and a 12 share. CBS was second at 4.0/10, ABC third at 3.7/10, NBC fourth at 2.2/6, Univision fifth at 1.8/5 and CW sixth at 1.2/3.
|
||||||||||||||||||||||||||||||
© 2008 Media Life Privacy Statement |