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NBC's 'Talent' climbs
heading into finale


Averages 3.2 in 18-49s, best rating in eight weeks

Sep 8, 2010
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The final 10 acts performed on "America's Got Talent" last night, competing for one of the four finalists slots that will be awarded on tonight's results episode. The suspense boosted "Talent" to its best rating in eight weeks.

The two-hour NBC reality show averaged a 3.2 adults 18-49 rating at 9 p.m., according to Nielsen overnights, its best rating since July 13.

It was up 7 percent over last week's 3.0. "Talent" also drew its biggest audience among total viewers, 12.3 million, since June.

The big numbers boosted NBC to an easy victory on the night among 18-49s with a 2.7 average rating and an 8 share. ABC was second at 2.0/6, Univision third at 1.9/5, Fox fourth at 1.5/5, CBS fifth at 1.3/4 and CW sixth at 0.3/1.

As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-seven percent of Nielsen households have DVRs.

At 8 p.m. ABC was first with a 2.7 for "Wipeout," followed by Univision with a 2.1 for "Soy Tu Dueña," airing an hour early to make way for a soccer game. NBC was third with a 1.7 for "Minute to Win It," CBS and Fox tied for fourth at 1.5, CBS for a repeat of "NCIS" and Fox for a "Glee" rerun, and CW was sixth with a 0.3 for a repeat of "One Tree Hill."

NBC took the lead at 9 p.m. with a 3.1 for "Talent," while ABC slipped to second with a 2.2 for a "Wipeout" rerun. Univision was third with a 1.7 for "Aqui y Ahora" and the first half hour of a soccer match between Mexico and Colombia, with Fox fourth with a 1.6 for more "Glee," CBS fifth with a 1.4 for a repeat of "NCIS: Los Angeles" and CW sixth with a 0.3 for a "Life Unexpected" rerun.

At 10 p.m. NBC was first again with a 3.4 for more "Talent," with Univision second with a 1.8 for more soccer. ABC was third with a 1.1 for "NightlinePrime" and CBS fourth with a 0.9 for a repeat of "The Good Wife."

NBC also led the night among households with a 6.1 average overnight rating and a 10 share. CBS was second at 5.2/9, ABC third at 3.3/5, Fox fourth at 2.8/5, Univision fifth at 1.9/3 and CW sixth at 0.5/1.

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Toni Fitzgerald is a staff writer for Media Life.




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