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'Monk and 'Psych'
do poorly on NBC


The USA imports finish fourth in their timeslots

Apr 7, 2008
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On cable, USA’s “Monk” and “Psych” are two of the top-rated shows, but on broadcast they proved to be more of an afterthought.

The NBC premieres of the repurposed shows, which first aired on cable earlier this season, drew low ratings. “Monk” averaged a 1.5 adults 18-49 rating in its 8 p.m. timeslot, according to Nielsen overnights, while lead-out “Psych” fell to a 1.3.

Both finished fourth in their timeslots, though “Monk” did beat Fox’s competing rerun of “The Simpsons” and original “King of the Hill” among total viewers, averaging 5.65 million to the latter’s 5.36 million.

NBC did point out that “Monk’s” 18-49 rating increased 23 percent from its first half hour to its second while “Psych” saw similar growth among adults 18-34.

The shows were imported as part of NBC’s writers’ strike strategy. The strike made the networks desperate for original content, and the two shows weren’t the first cable shows to make the jump.

USA’s “Law & Order: Criminal Intent” and Showtime’s “Dexter” have also aired on broadcast to generally low ratings after successful cable runs. Still, the shows could all benefit when they resume their original cable runs by drawing in new viewers who found them via broadcast.

ABC finished first on a slow night on broadcast, averaging a 2.9 overnight rating and an 8 share. Fox was second at 2.3/6, CBS third at 2.1/6, NBC fourth at 1.5/4, Univision fifth at 1.1/3 and CW sixth at 0.4/1.
 
At 7 p.m. ABC led with a 2.2 for “America’s Funniest Home Videos,” while CBS and NBC tied for second at 1.4, CBS for “60 Minutes” and NBC for “Dateline.” Fox was fourth with a 1.3 for repeats of “King of the Hill” and “American Dad,” Univision fifth with a 0.9 for “Hora Pico” and CW sixth with a 0.4 for a repeat of “America’s Next Top Model.”
 
ABC was first again at 8 p.m. with a 3.0 for a rerun of “Extreme Makeover: Home Edition,” with Fox second with a 2.6 for a repeat of “The Simpsons” and a new “Hill” (2.5). CBS was third with a 2.1 for “Big Brother,” NBC fourth with a 1.5 for “Monk,” Univision fifth with a 1.0 for “Familia P. Luche” and CW sixth with a 0.3 for repeats of “Everybody Hates Chris” and “Aliens in America.”
 
At 9 p.m. ABC was first again with a season-low 3.2 for “Oprah’s Big Give,” followed closely by Fox with a 3.1 for a repeat of “Family Guy.” CBS was third with a 2.7 for “Cold Case,” NBC fourth with a 1.3 for “Psych,” Univision fifth with a 1.2 for its first hour of “El Pantera” and CW sixth with a 0.6 for “The Game” (0.6) and a repeat of “Girlfriends.”
 
ABC completed the nightly sweep at 10 p.m. with a 3.2 for “Here Come the Newlyweds,” while CBS moved to second with a 2.1 for “Dexter.” NBC was third with a 1.9 for a repeat of “Law & Order: Special Victims Unit” and Univision fourth with a 1.3 for its second half of “El Pantera.”
 
Although ABC swept the night among 18-49s, CBS was first for the night among households, finishing with a 5.6 average overnight rating and a 9 share. ABC was second at 5.4/9, NBC third at 3.6/6, Fox fourth at 3.1/5, Univision fifth at 1.3/2 and CW sixth at 0.7/1.

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Toni Fitzgerald is a staff writer for Media Life.




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