|
|
| Overnights | |
short of the mark The new ABC sitcom averages a 2.9 rating in 18-49s Mar 19, 2008 “Miss Guided” received warm reviews and a decent lead-in, premiering last night behind ABC hit “Dancing with the Stars.” But the show produced only lukewarm ratings. “Miss” averaged a 2.9 adults 18-49 rating, according to Nielsen overnights, retaining only 57 percent of “Stars’” 10 p.m. lead-in of 5.1. The show tied with a rerun of NBC’s “Law & Order: Special Victims Unit” for first place in the 10:30 p.m. timeslot. It did win in total viewers, drawing a solid 9.99 million. But “Miss” faces a much tougher task tomorrow night, when it moves to its regular 8 p.m. Thursday timeslot and no longer has the luxury of a “Stars” lead-in. The earlier timeslot is certainly more favorable for a half hour comedy, with sitcoms almost never airing so late on broadcast and most people not accustomed to looking for them there. Also, tomorrow’s back-to-back episodes feature a much-buzzed-about guest appearance by pregnant “Zoey 101” star Jamie Lynn Spears, which could attract a young crowd, as well as a guest spot by executive producer Ashton Kutcher. Meanwhile, Fox was first for the night among 18-49s with a 10.3 average overnight rating and a 25 share, with ABC second at 3.1/8, NBC third at 3.0/8, CBS fourth at 2.0/5, Univision fifth at 1.6/4 and CW sixth at 1.1/3.
|
||||||||||||||||||||||||||||||
© 2008 Media Life Privacy Statement |