'Idol' walks away
with Tuesday night
Averages an 8.9 in adults 18-49, off 10 percent
By Toni Fitzgerald
Jan 27, 2010
Fox's "American Idol" took another hit in its third week, down 10 percent from last Tuesday's episode. But it still managed to more than double the rating of the night's No. 2 show, CBS's "NCIS."
"Idol" averaged an 8.9 adults 18-49 rating, according to Nielsen overnights, off from last week's 9.9.
Still, the smash reality show beat the combined competition on the other Big Five networks in the 8 p.m. hour, if just by 0.1. And while "NCIS" may have stolen a few 18-49 viewers, after airing a repeat last week, "Idol" remained dominant. "NCIS" averaged a 4.1 in their shared 8 p.m. hour, down 5 percent from its last original episode two weeks ago.
Among total viewers things were a bit closer. "Idol" drew 24.2 million to "NCIS's" 20.1 million.
Despite "Idol" lead-out "Human Target" once again losing more than 60 percent of "Idol's" lead-in, Fox won the night with ease.
The network posted a 6.1 average rating and a 16 share in primetime. CBS was second at 3.3/9, NBC third at 3.2/9, Univision fourth at 1.5/4, ABC fifth at 1.3/3 and CW sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-four percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with an 8.9 for “Idol,” followed by CBS with a 4.1 for “NCIS.” NBC was third with a 3.2 for “The Biggest Loser,” Univision fourth with a 1.4 for “Hasta que el Dinero Nos Separe,” ABC fifth with a 1.1 for “Scrubs” (1.2) and “Better off Ted” (1.0) and CW sixth with a 0.4 for a repeat of “90210.”
NBC took the lead at 9 p.m. with a 4.4 for more “Loser,” with CBS second with a 3.8 for “NCIS: Los Angeles.” Fox was third with a 3.2 for “Target,” Univision fourth with a 2.0 for “Sortilegio,” ABC fifth with a 1.3 for a repeat of “Lost” and CW sixth with a 0.4 for a “Melrose Place” rerun.
CBS moved to first at 10 p.m. with a 2.1 for a repeat of “The Good Wife,” while NBC slipped to second with a 2.0 for “The Jay Leno Show.” ABC was third with a 1.5 for more “Lost” and Univision fourth with a 1.2 for “Aqui y Ahora.”
CBS was first for the night among households with a 9.9 average overnight rating and a 16 share. Fox was second at 9.6/15, NBC third at 5.2/8, ABC fourth at 2.2/3, Univision fifth at 2.0/3 and CW sixth at 0.7/1.
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