|
|
| Overnights | |
for 'Lipstick Jungle' NBC's 'SATC' wannabe averages a 2.9 rating in 18-49s Feb 8, 2008 The premiere of NBC’s new women-in-New York dramedy “Lipstick Jungle” was neither a resounding hit nor a miss last night, drawing so-so ratings though performing much better than ABC’s similarly themed clunker “Cashmere Mafia.” “Lipstick” averaged a 2.9 rating among adults 18-49 in the 10 p.m. timeslot, according to Nielsen overnights, finishing second in the slot behind ABC’s “Lost”-fueled “Eli Stone.” On the plus side, “Lipstick” held 91 percent of its 9 p.m. “Celebrity Apprentice” lead-in and saw very minimal dropoff in its second half, slipping a mere 3 percent from a 2.9 at 10 to a 2.8 at 10:30 p.m. By comparison, “Stone” slid 23 percent. But “Lipstick” still didn’t win the timeslot among any of the major female demographics, finishing behind “Stone” in women 18-34, 18-49 and 25-54, though it was tight in the first two. It was still well ahead of the average for another show in the “Sex and the City” mold, Darren Star’s “Mafia.” That show debuted last month and on Wednesday tied a series low with a 2.0 rating, 45 percent behind “Lipstick’s” debut. ABC finished first for the night among 18-49s with a 4.1 average overnight rating and an 11 share. CBS was second at 3.5/9, NBC and Fox tied for third at 2.9/8, Univision fifth at 1.8/5 and CW sixth at 1.4/4.
|
|||||||||||||||||||||||||||||||
© 2010 Media Life Privacy Statement |