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ABC's 'Samantha Who?' New fem-skewing sitcom averages a 4.5 in 18-49s Oct 16, 2007 ABC now has the season’s two most-watched new show debuts. Last night’s series premiere of the sitcom “Samantha Who?” became the most-watched new program of the season, drawing nearly 15 million viewers, and bettering last month’s 14.4 million for “Private Practice.” “Samantha” also averaged a 4.5 rating among adults 18-49 at 9:30 p.m., according to Nielsen overnights, holding 92 percent of its “Dancing with the Stars” lead-in at 9 p.m. The 90-minute "Stars" averaged a 4.9 and 20 million viewers in its finale half hour. That rating could adjust, as “Dancing” may have bled into “Samantha’s” timeslot; overnights measure timeslot data, not actual program data. But the debut looks quite promising for ABC, which has struggled to find strong new sitcoms the past few years. “Dancing” and “Samantha” both appeal to a female-skewing audience, with both well ahead of the competition among women 18-49, and ABC finished 36 percent ahead of No. 2 CBS for the night in that demo, with a 6.4 average. For the night, ABC led among viewers 18-49 for the fourth straight week with a 4.2 average overnight rating and a 10 share, followed closely by CBS at 4.1/10. NBC was third at 3.7/9, Fox fourth at 2.9/7, Univision fifth at 1.4/4 and CW sixth at 1.0/2.
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