Fox's 'Dynamite' implodes
in second week
New animated comedy averages a 2.1 in adults 18-49
By Toni Fitzgerald
Jan 30, 2012
Without a highly rated football game to cushion its lead-in, Fox's new animated comedy "Napoleon Dynamite" dipped sharply from its premiere two weeks ago.
"Dynamite" averaged a 2.1 adults 18-49 rating last night at 8:30 p.m., according to Nielsen overnights, less than half the 4.4 the show drew in its premiere on Jan. 15, airing a half hour after a highly rated game between the New York Giants and Green Bay Packers.
Two weeks ago "Dynamite's" first episode enjoyed a 5.4 lead-in from "The Simpsons," retaining 82 percent of that rating, and its second episode, which aired later that same night, averaged a 3.3.
Last night "Dynamite's" lead-in was much smaller. "Simpsons" averaged a 2.4, and "Dynamite" retained more, 88 percent, of it.
The big rating dip was not an encouraging sign for a show that got so much sampling. The two-week lag time between new episodes probably didn't help; last weekend Fox broadcast the NFL Championship Game, which preempted its animated lineup.
Meanwhile, NBC led the night among 18-49s with a 3.7 average overnight rating and a 9 share. CBS was second at 2.2/5, ABC third at 2.1/5, Fox fourth at 2.0/5, Univision fifth at 1.0/2 and Telemundo sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
Also, ratings for NBC's Pro Bowl coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. NBC was first with a 4.2 for the Pro Bowl, followed by ABC with a 1.9 for "America's Funniest Home Videos." CBS was third with a 1.5 for "60 Minutes," Fox fourth with a 1.0 for a repeat of "Bob's Burgers" (0.7) and a new "Cleveland Show" (1.3), Univision fifth with a 0.7 for "La Vida es Mejor Cantando" and Telemundo sixth with a 0.6 for "Pa'lante con Cristina."
NBC led again at 8 p.m. with a 4.1 for football, while ABC remained second with a 3.4 for "Once Upon a Time." CBS was third with a 3.0 for "Undercover Boss," Fox fourth with a 2.3 for "Simpsons" (2.4) and "Dynamite (2.1), Univision fifth with a 1.0 for "Parodiando" and Telemundo sixth with a 0.5 for more "Cristina."
At 9 p.m. NBC was first with a 3.5 for football, with Fox second with a 2.7 for "Family Guy" (3.0) and "American Dad" (2.4). CBS was third with a 2.2 for "The Good Wife," ABC fourth with a 1.6 for the first hour of the movie "A Smile as Big as the Moon," Univision fifth with a 1.3 for more "Parodiando" and Telemundo sixth with a 0.3 for the movie "Fighting."
NBC finished the night in the lead with a 2.9 at 10 p.m. for still more football, followed by CBS with a 2.2 for "CSI: Miami." ABC was third with a 1.5 for its movie, Univision fourth with a 1.0 for "Sal y Pimienta" and Telemundo fifth with a 0.5 for "Fighting."
CBS finished first for the night among households with a 7.2 average overnight rating and an 11 share. NBC was second at 6.4/10, ABC third at 4.7/7, Fox fourth at 2.4/4, Univision fifth at 1.3/2 and Telemundo sixth at 0.6/1.
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