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| Overnights | |
Bowl numbers: Way up Averages a 46.4 in metered-market households Feb 8, 2010
The network's metered-market average for last night's Super Bowl soared over last year's. In fact, it was the best in 23 years. CBS averaged a 46.4 household rating and 68 share from 6:45 p.m. to 9:30 p.m., according to Nielsen's metered-market numbers. That was up 10 percent over last year's 42.1/65 for the Pittsburgh Steelers-Arizona Cardinals contest on NBC, which set a record with 98.7 million total viewers. It was the best for any Super Bowl since CBS's coverage of the 1987 game between the New York Giants and Denver Broncos, which averaged a 47.8/68. Media people had been anticipating that this game would set a record, thanks to huge year-to-year gains in NFL playoff ratings and high interest in this year's participants. The victorious New Orleans Saints hail from the region devastated by Hurricane Katrina four years ago, and the Indianapolis Colts have record-setting quarterback Peyton Manning. But the weekend's snowstorm in the South and Mid-Atlantic may have boosted viewership further, keeping people indoors and eager for something to do. Indeed, Washington, D.C., which received nearly two feet of snow, posted the second-highest Super Bowl household rating of any market, 56.0/73, despite not having a regional team in the game. New Orleans ranked No. 1 with a 56.3/83. Indianapolis was fourth at 54.2/80. *** Meanwhile, according to the overnight ratings, CBS was first for the night among 18-49s with a 29.7 average rating and a 61 share. Fox was second at 1.0/2, Univision and ABC were tied for third at 0.9/2 and NBC was fifth at 0.5/1. As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-four percent of Nielsen households have DVRs. Also, ratings for CBS’s Super Bowl coverage are approximate as fast nationals measure timeslot and not actual program data, and they also don't account for time zone differences. At 7 p.m. CBS led with a 35.0 for the Super Bowl, while ABC and Univision tied for second at 0.8, ABC for a repeat of “America’s Funniest Home Videos” and Univision for the first half of the movie “Pobre pero… ¡Honrada!” Fox was fourth with a 0.6 for an hour of “'Til Death” and NBC fifth with a 0.3 for a repeat of “The Biggest Loser.” CBS was first at 8 p.m. with a 34.9 for the Super Bowl, with Fox second with a 1.2 for repeats of “The Simpsons” and “The Cleveland Show.” Univision was third with a 0.9 for the end of its movie, ABC fourth with a 0.7 for “Modern Family” and “The Middle” reruns, and NBC fifth with a 0.4 for more “Loser.” At 9 p.m. CBS was first again with a 33.5 for the Super Bowl, followed again by Fox with a 1.3 for repeats of “Family Guy” and “American Dad.” Univision was third with a 1.0 for the first hour of the movie “Sor Tequila,” ABC fourth with a 0.9 for repeats of “Modern Family” and “Cougar Town” and NBC fifth with a 0.5 for still more “Loser.” CBS was first again at 10 p.m. with a 15.6 for the end of its Super Bowl coverage and the start of “Undercover Boss,” with ABC second with a 1.3 for more “Modern Family” reruns. Univision was third with a 0.8 for the end of its movie and NBC fourth with a 0.7 for yet another hour of “Loser.” Not surprisingly, CBS led the night among households with a 35.0 average overnight rating and a 54 share. ABC was second at 2.0/3, Fox third at 1.4/2, NBC fourth at 1.2/2 and Univision fifth at 1.0/2.
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