Overnights
CBS's 'Victoria's Secret' takes a fall
By Toni Fitzgerald
Dec 2, 2009 - 11:47:11 AM

It seems more people were interested in watching obese people exercise than gaunt models strut in the 10 p.m. hour last night.

NBC's "The Biggest Loser" hit a season-high among total viewers and dominated among adults 18-49 despite airing an hour later than usual. Airing opposite "Loser" at 10, CBS's annual undies special "Victoria's Secret Fashion Show" dipped 19 percent from last year in 18-49s.

"Loser" averaged a 3.7 18-49 rating from 9 to 11 p.m., according to Nielsen overnights, including a 3.9 at 10, a full point higher than "Secret."

A 2.9 is still a decent rating, up 0.1 over what "The Good Wife" averaged in the slot last week. But "Secret" may have had a higher rating if it had aired against "The Jay Leno Show," NBC's usual 10 p.m. timeslot occupant, which averaged a mere 1.9 in the slot last week.

"Loser," which was bumped back an hour by President Barack Obama's 8 p.m. speech, tied its best 18-49 rating in three weeks and averaged 10 million total viewers, the best tally for any non-finale fall "Loser" episode in four years.

Numbers for the Obama speech will be released later today by Nielsen.

"Loser" lifted NBC to first for the night among 18-49s with a 3.2 average overnight rating and a 9 share. CBS was second at 2.4/7, Fox third at 2.1/6, ABC fourth at 1.6/4, Univision fifth at 1.4/4 and CW sixth at 0.9/3.

As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-three percent of Nielsen households have DVRs.

Also, ratings for many of the shows that followed the Obama speech at 8:30 are approximate, as fast nationals measure timeslot and not actual program data.

At 8 p.m. NBC was first with a 2.1 for Obama and parts of a “Loser” rerun, followed by Fox with a 2.0 for Obama and the beginning of “So You Think You Can Dance.” CBS was third with a 1.9 for a full hour of Obama coverage, ABC fourth with a 1.6 for Obama and a repeat of “Modern Family,” Univision fifth with a 1.2 for “El Nombre del Amor” and CW sixth with a 1.1 for “90210.”

NBC was first again at 9 p.m. with a 3.6 for “Loser,” with CBS second with a 2.5 for a repeat of “NCIS.” Fox was third with a 2.2 for more “Dance,” ABC fourth with a 2.0 for an hour of “Scrubs,” Univision fifth with a 1.7 for “Sortilegio” and CW sixth with a 0.7 for “Melrose Place.”

At 10 p.m. NBC was first with a 3.9 for more “Loser,” while CBS finished second with a 2.9 for “Secret.” Fox was third with a 1.8 for the end of “Dance,” Univision fourth with a 1.4 for “Aqui y Ahora” and ABC fifth with a 1.2 for “The Forgotten.”

Among households, CBS led the night with a 6.9 average overnight rating and an 11 share. NBC was second at 5.9/9, ABC third at 3.5/6, Fox fourth at 3.4/5, Univision fifth at 2.0/3 and CW sixth at 1.3/2.



© 2012 Media Life