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CBS wins its
second straight Monday


Averages a 2.0 in 18-49s, 10 percent ahead of ABC

Aug 31, 2010
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It looks like ABC's Monday dominance has come to an end. For the second straight week, ABC finished behind CBS, following a more than two-month win streak by the former that was fueled by "The Bachelorette."

CBS averaged a 2.0 adults 18-49 rating and 6 share last night, according to Nielsen overnights, 10 percent ahead of second-place ABC at 1.8/5.

CBS was buoyed by a rerun of "The Big Bang Theory," the night's top show with a 2.8 rating, and lead-in "Two and a Half Men," the night's No. 2 show with a 2.6 rating.

ABC's "Bachelor Pad" averaged a 2.0 from 8 to 10 p.m., even to last week and the night's No. 4 show.

But lead-out "Dating in the Dark" managed only a 1.5, allowing CBS to wrap up its second straight Monday win.

Meanwhile, for the night, Univision placed third at 1.7/5, Fox fourth at 1.5/4, NBC fifth at 1.3/4 and CW sixth at 0.4/1.

As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-seven percent of Nielsen households have DVRs.

At 8 p.m. ABC was first with a 1.9 for "Pad," while CBS and Univision tied for second at 1.7, CBS for repeats of "How I Met Your Mother" and "Rules of Engagement" and Univision for "Hasta que el Dinero Nos Separe." Fox was fourth with a 1.3 for a "House" rerun, NBC fifth with a 1.2 for a repeat of "America's Got Talent" and CW sixth with a 0.4 for a rerun of "90210."

CBS took the lead at 9 p.m. with a 2.7 for repeats of "Men" and "Bang," with ABC and Univision tied for second at 2.1, ABC for more "Pad" and Univision for "Soy Tu Dueña." Fox was fourth with a 1.7 for "Lie to Me," NBC fifth with a 1.3 for more "Talent" and CW sixth with a 0.4 for a repeat of "Gossip Girl."

At 10 p.m. CBS was first with a 1.6 for a repeat of "CSI: Miami," followed by ABC with a 1.5 for "Dating in the Dark." Univision was third with a 1.4 for "Cristina" and NBC fourth with a 1.3 for "Dateline."

CBS was also first for the night among households with a 4.5 average overnight rating and a 7 share. ABC was second at 3.6/6, NBC third at 3.4/6, Fox fourth at 2.9/5, Univision fifth at 2.2/4 and CW sixth at 0.6/1.

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Toni Fitzgerald is a staff writer for Media Life.




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