Overnights
   
Homepage

Broadcast sinks
in a night of repeats


CBS wins the evening with a 3.2 rating in 18-49s

Mar 14, 2008
Share |

With “American Idol” shrinking back to two nights this week and vacating the Thursday slot it dominated the past few weeks, Thursday was a rather lackluster night on broadcast last night.

CBS led a rerun-filled evening with a 3.2 adults 18-49 rating and 9 share, according to Nielsen overnights, despite airing just one original show, “Survivor: Micronesia.” The long-running reality program dominated its 8 p.m. slot with a 4.2 rating, rebounding slightly from last week’s season-low 4.0.

The networks have blamed daylight savings for some of the lower ratings in the earlier hours this week, with people staying outside later following the weekend’s clock reset.

ABC’s “Lost” sank to its lowest rating this season, a 4.7, down 13 percent from the previous week’s 5.4. It still bested the closest competition in the 9 p.m. slot by 54 percent.

The CW’s “Reaper,” moving from Tuesday to Thursday nights, turned in an average performance, matching its season-to-date average of 1.1 in the network’s target adults 18-34.

CBS was the only network to see week-to-week improvement for the night, up from a 3.0/8 last week.

ABC finished second on the night behind CBS at 3.0/8, Fox third at 2.9/8, NBC fourth at 2.4/7, Univision fifth at 1.6/4 and CW sixth at 1.4/4.
 
At 8 p.m. CBS led with a 4.2 for “Survivor,” followed by Fox with a 2.7 for “Are You Smarter than a 5th Grader?” and Univision third with a 2.0 for “Al Diablo con los Guapos.” ABC placed fourth with a 1.8 for a repeat of “Lost” and CW and NBC tied for fifth at 1.6, CW for “Smallville” and NBC for an hour of “My Name is Earl” repeats.
 
ABC took the lead at 9 p.m. with a 4.8 for “Lost,” while Fox and NBC tied for second at 3.1, Fox for “Don’t Forget the Lyrics” and NBC for “Celebrity Apprentice.” CBS slipped to fourth that hour with a 2.9 for a “CSI” rerun, with Univision fifth with a 1.5 for “Pasion” and CW sixth with a 1.2 for “Reaper.”
 
At 10 p.m. ABC held onto the lead, albeit barely, with a 2.5 for “Eli Stone,” with NBC and CBS tied for second at 2.4, NBC for “Lipstick Jungle” and CBS for a repeat of “Without a Trace.” Univision was fourth that hour with a 1.2 for “Amas de Casa Desperadas.”
 
Among households, CBS led the night with a 7.3 average overnight rating and a 12 share. Fox was second at 5.7/9, ABC third at 5.3/9, NBC fourth at 4.1/7, CW fifth at 2.1/3 and Univision sixth at 1.8/3.

***
 
 
Subscribe to Media Life
Latest headlines
ABC wins night with Billboard Music Awards
The five big trends to look for next fall
GM: We're skipping the Super Bowl
Houston TV and radio: Hot, hot, hot
'Men at Work,' doesn't work at all
Tell us, what shows look promising for fall?
Your client at the veterinarian's office
For Fox's 'House,' the long good-bye

Franklin Foer becomes editor at The New Republic
Elizabeth Flock joins U.S. News & World Report
Amanda Ross becomes fashion director at Departures
Lucy Maher becomes digital director at Self
Kristen Wiig exits 'Saturday Night Live'
Mark Walters becomes SVP of advertising at Politico
Patrick Meyer becomes global correspondent at Innovation Excellence
Nigel Lythgoe to J. Lo: Decide if you're staying or going
 
 
 
 


Toni Fitzgerald is a staff writer for Media Life.




© 2012 Media Life Privacy Statement