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Big tune-in for
ABC's 'Shrek the Halls'


New Christmas special draws 21.1 million viewers

Nov 29, 2007

Shrek proved just as popular on the small screen as he is on the big. Dreamworks’ animated green ogre gave ABC a huge finish on the final night of sweeps, further ensuring a third straight November victory for the network.

“Shrek the Halls” averaged a 7.2 rating among adults 18-49, according to Nielsen overnights, drawing 21.2 million total viewers in the 8 p.m. timeslot.

The all-new special, which saw Shrek and wife Fiona celebrating their first Christmas with the triplets she had in summer blockbuster “Shrek the Third,” proved a perfect lead-in for the annual staple “How the Grinch Stole Christmas.”

“Grinch” averaged a 6.8 18-49 rating and 18.7 million total viewers. The two specials pushed ABC to victory last night in 18-49s, though its lineup faded noticeably at 9 and 10 p.m., without solid usual 9 p.m. occupant “Private Practice” on the schedule.

ABC averaged a 4.5 average overnight rating and an 11 share for the night. CBS was second at 3.5/9, Fox third at 2.8/7, NBC fourth at 2.1/5, CW fifth at 1.9/5 and Univision sixth at 1.7/4.
 
At 8 p.m. ABC was first with a 7.0 average rating for its holiday specials “Shrek” (7.2) and “Grinch” (6.8), followed by CW with a 2.4 for “America’s Next Top Model.” Fox was third with a 2.3 for an hour of “Til Death,” CBS fourth with a 2.1 for “Kid Nation,” NBC fifth with a 2.0 for “Christmas in Rockefeller Center” and Univision sixth with a 1.0 for “Amar sin Limites.”
 
CBS took the lead at 9 p.m. with a 4.5 for “Criminal Minds,” while ABC slipped to second with a 3.8 for “Pushing Daisies.” Fox was third with a series-high 3.3 for “Kitchen Nightmares,” Univision fourth with a 2.6 for “Destilando Amor,” NBC fifth with a series-low 2.2 for “Bionic Woman” and CW sixth with a 1.4 for “Gossip Girl.” That marked “Girl’s” second-best rating among 18-49s so far this season, and the show also posted its second-best rating among viewers 18-34 (1.8).
 
At 10 p.m. CBS led again with a 4.1 for “CSI: NY,” with ABC second with a 2.6 for “Dirty Sexy Money.” NBC was third with a 2.2 for “Life” and Univision fourth with a 1.4 for “Don Francisco Presenta.”
 
Among households, CBS finished first for the night with a 7.9 average overnight rating and a 12 share. ABC was second at 7.1/11, NBC third at 4.7/7, Fox fourth at 4.0/6, CW fifth at 2.7/4 and Univision sixth at 2.2/3.



Toni Fitzgerald is a staff writer for Media Life.




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