Best night for
Grammys in a decade
Averages 27.6 million total viewers and 10.3 in 18-49s
By Toni Fitzgerald
Feb 14, 2011
Boosted by performances from hot artists like Eminem and Lady Gaga, CBS's "Grammy Awards" surged to their best viewership in at least a decade last night.
The special averaged 27.6 million total viewers from 8 to 11 p.m., according to Nielsen overnights, bettering last year's ceremony by 4 percent.
Last night's ceremony averaged a 10.3 in adults 18-49, also up 4 percent from a 9.9 for last year's ceremony.
Last year's awards had been the most-watched since 2001, featuring a tribute to the late Michael Jackson, but last night's show may have outdone them both.
Of course the Grammys' true performance won't be known till tomorrow, when final ratings come out; overnight ratings measure only timeslot data and do not account for time zone differences.
Not surprisingly, CBS was first for the night among 18-49s with an 8.2 average overnight rating and a 22 share. Fox was second at 2.3/6, ABC third at 2.0/5, NBC fourth at 0.9/2 and Univision fifth at 0.7/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-nine percent of Nielsen households have DVRs.
CBS led each hour of the night, beginning with a 2.1 at 7 p.m. for "60 Minutes," followed by ABC with a 1.8 for "America's Funniest Home Videos." Fox was third with a 1.6 for a repeat of "The Simpsons" and a new "American Dad" (1.9), NBC fourth with a 1.2 for "Dateline" and Univision fifth with a 0.7 for "Hora Pico."
At 8 p.m. CBS was first with a 9.5 for the first hour of the Grammys, with Fox second with a 2.4 for "The Simpsons" (2.7) and "Bob's Burgers" (2.1). ABC was third with a 1.6 for "Extreme Makeover: Home Edition," NBC fourth with a 1.1 for more "Dateline" and Univision fifth with a 0.7 for the first half of "Bodas Inolvidables."
CBS was first again at 9 p.m. with a 10.9 for more Grammys, while Fox remained second with a 2.8 for "Family Guy" (3.2) and "The Cleveland Show" (2.4). ABC was third with a 2.6 for "Desperate Housewives" and NBC and Univision tied for fourth at 0.8, NBC for a repeat of "Harry's Law" and Univision for the second half of "Bodas."
At 10 p.m. CBS was first with a 10.5 for the Grammys, followed by ABC with a 1.8 for "Brothers & Sisters." Univision was third with a 0.7 for "Sal y Pimienta" and NBC fourth with a 0.6 for more "Harry's Law."
Among households, CBS finished first for the night with a 13.4 average overnight rating and a 22 share. ABC was second at 4.6/8, NBC third at 3.2/5, Fox fourth at 2.6/4 and Univision fifth at 1.0/2.
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