Overnights
   
Homepage



'Amsterdam' slips
on its second airing


Fox detective spooker averages a 3.6 in 18-49s

Mar 7, 2008

The prospects for Fox’s new drama “New Amsterdam” are looking a bit dimmer. Facing much tougher competition for last night’s second episode, its rating slipped from its Tuesday premiere.

“Amsterdam” averaged a 3.6 adults 18-49 rating among adults 18-49, according to Nielsen overnights, off 22 percent from Tuesday’s 4.6 premiere. While a 3.6 is still a decent number, “Amsterdam” held a smaller percentage of its “American Idol” lead-in last night than it did on Tuesday, with 39 percent sticking around compared to 44 percent Tuesday. (By comparison, "Idol" was down 11 percent from Tuesday's rating last night, from a 10.5 to a 9.3.)

“Amsterdam” placed second in its timeslot, behind ABC’s “Lost,” and it was 1.6 behind the rating pulled by last week’s 9 p.m. Fox timeslot occupant, the rising “Don’t Forget the Lyrics.”

Now “Amsterdam,” about a nearly 400-year-old cop in New York City, faces a tougher task as it moves into its regular timeslot Monday at 9 p.m. Fox had some success with “Terminator: The Sarah Connor Chronicles” in that slot after also premiering it behind a highly rated program, in that case an NFL playoff game.

Still, Fox very easily led the night among viewers 18-49 with a 6.5 average overnight rating and a 16 share. ABC was second at 3.3/8, CBS third at 3.0/8, NBC fourth at 2.6/7, Univision fifth at 1.7/4 and CW sixth at 0.8/2.
 
At 8 p.m. Fox was first with a 9.3 for “American Idol,” followed by CBS with a 4.0 for “Survivor.” Univision was third with a 2.0 for its first of two hours of “Al Diablo con los Guapos,” ABC and NBC tied for fourth at 1.9, ABC for a repeat of “Lost” and NBC for an hour of “The Office” repeats, and CW was sixth with a 0.9 for a “Smallville” rerun.
 
ABC took the lead at 9 p.m. with a 5.4 for a new “Lost,” while Fox fell to second with a 3.6 for “Amsterdam.” NBC was third with a 3.5 for “Celebrity Apprentice,” CBS fourth with a 2.7 for a repeat of “CSI,” Univision fifth with a 2.0 for its second hour of “Guapos” and CW sixth with a 0.6 for a repeat of “Reaper.”
 
At 10 p.m. ABC led again with a 2.6 for “Eli Stone,” while NBC and CBS tied for second at 2.4, NBC for “Lipstick Jungle” and CBS for a repeat of “Without a Trace.” Univision was fourth that hour with a 1.2 for “Amas de Casa Desperadas.”
 
Among households, Fox was first for the night with a 10.7 average overnight rating and a 16 share. CBS was second at 6.7/11, ABC third at 5.4/9, NBC fourth at 4.3/7, Univision fifth at 2.0/3 and CW sixth at 1.3/2.



Toni Fitzgerald is a staff writer for Media Life.




Latest headlines
In reality slugfest, 'Dance' tops 'Talent'
Poll: Media OD'd on Jackson death
Coming, a surge in DVR ad-skipping
NBC's Sunday chat lead is narrowing
Rachel, you were too hard on Hurting
The medium's the message. Sudsy too.
The word: Upfront may be heating up
Best tube bets this weekend

Juan Bongiovanni becomes regional interaction director at Mediaedge:cia
Ryan Shugrue becomes managing director at Posterscope USA
Roberto Bagatti rises to VP of creative at MTV Networks International
Jamie Engel becomes sales director at Bonnier's Parenting Group

Christian Slater close to TV return
Four WSJ journalists move to Bloomberg News
Editor Kat Long laid off from New York Blade
Richard Lawson becomes a writer at TV.com



© 2009 Media Life Privacy Statement