|
|
| Overnights | |
'Shaq's Big Challenge' Debut of ABC reality show averages a 1.7 in 18-49s Jun 27, 2007 One month into the summer season, broadcast is still looking for its first new hit. Yet another new reality show debuted to low ratings last night, hobbled by facing the year’s top summer show in the same timeslot. ABC’s “Shaq’s Big Challenge” averaged a 1.7 adults 18-49 rating last night, according to Nielsen overnights, placing third in its 9 p.m. timeslot behind NBC’s dominant “America’s Got Talent” and Fox’s “House” rerun. Among total viewers, the new show averaged 4.42 million, behind NBC, Fox and even a rerun of CBS’s “The Unit.” “Challenge” is the fourth new ABC show to premiere this summer to less-than-solid ratings. “Fast Cars & Superstars,” “Ex-Wives Club” and “The Next Best Thing” all debuted to a 2.5 or below, and all sank in later outings. “Challenge's” weak lead-in, reruns of “According to Jim,” certainly didn’t help. But ABC is hardly the only network to see disappointing ratings for new shows this summer. CBS earlier this week yanked “Creature Comforts,” an animated series, after only a few outings and dismal ratings. Its “Pirate Master” is being booted to Tuesday after a poor Thursday performance, and Fox’s “On the Lot” averaged a mere 1.1 last night. “Challenge” features NBA star Shaquille O’Neal taking a group of obese kids under his wing and helping them get healthy. Media Life TV critic Andrew Lyons praised the show, writing, “That seriousness of purpose, O'Neal's enthusiasm and a complicated but sympathetic group of kids make ‘Challenge’ a television rarity: an entertaining, informative and even inspirational series that mostly avoids cheesiness.” NBC finished first for the night among viewers 18-49 with a 3.4 average overnight rating and a 10 share. ABC followed at 1.8/5, with Fox third at 1.6/5, CBS fourth at 1.5/5, Univision fifth at 1.4/4 and CW sixth at 0.5/2.
|
|||||||||||||||||||||||||||||||
© 2010 Media Life Privacy Statement |