Overnights
   
Homepage



A building audience
for Fox's 'Dance'


Reality show up 9 percent over last week, to a 3.5

Aug 3, 2007


With two weeks until its season finale, Fox’s “So You Think You Can Dance” is heating back up. The reality show, which had hit season lows in recent outings, saw its rating jump 9 percent week to week while leading Fox to a win last night.

“Dance” averaged a 3.5 in adults 18-49 compared with last week's 3.2, according to Nielsen overnights, its best number in several weeks. It dominated the 9 p.m. hour, bettering second-place CBS’s “CSI” rerun by 40 percent.

And it helped Fox to its 11th straight Thursday night victory in 18-49s, extending a record run for the network.

“Dance’s” ratings had slipped a bit over recent weeks, which isn’t unusual for reality shows that take months to crown a winner. The show airs twice a week, Wednesdays and Thursdays, which may have also added to viewer fatigue.

But with the finale now only four episodes away, viewing should pick up again.

Fox led the night among 18-49s with a 3.2 average overnight rating and a 10 share. CBS was second at 2.5/8, NBC third at 1.5/5, Univision fourth at 1.4/4, ABC fifth at 1.1/4 and CW sixth at 0.8/3.
 
At 8 p.m. Fox led with a 2.9 for “Don’t Forget the Lyrics,” with CBS second with a 2.6 for “Big Brother” and NBC third with a 1.6 for repeats of “My Name is Earl” and “30 Rock.” Univision and ABC tied for fourth at 1.0, Univision for “Amar sin Limites” and ABC for a repeat of “Ugly Betty,” while CW was sixth with a 0.7 for a repeat of “Smallville.”
 
Fox led again at 9 p.m. with a 3.5 for “So You Think You Can Dance,” followed by CBS with a 2.5 for a repeat of “CSI.” NBC was third with a 1.9 for repeats of “The Office” and “Scrubs,” Univision fourth with a 1.8 for “Destilando Amor,” ABC fifth with a 1.2 for a “Grey’s Anatomy” rerun and CW sixth with a 0.8 for a repeat of “Supernatural.”
 
CBS took the lead at 10 p.m. with a 2.4 for a repeat of “Without a Trace,” while Univision moved to second with a 1.4 for “Aqui y Ahora.” NBC was third with a 1.1 for an “ER” rerun and ABC fourth with a 1.0 for a repeat of “Men in Trees.”
 
Among households, CBS led the night with a 5.6 average overnight rating and a 10 share, followed closely by Fox with a 5.5/10. ABC was third at 2.7/5, NBC fourth at 2.4/4, Univision fifth at 1.8/3 and CW sixth at 1.3/2.



Toni Fitzgerald is a staff writer for Media Life.




Latest headlines
CBS Monday shows see Super Bowl lift
Super Bowl most-watched show ever
More tough times at the newsstand
Another Super Bowl record: The most ads
But ad-wise, a pretty timid Super Bowl
And all the rest of the Super Bowl leftovers
Siriusly: Fox wants Howard Stern for 'Idol'
'Past Life,' whodunit with bad karma

Brooklyn Decker gets SI cover
Star Kalatzan becomes managing director at Mediaedge:cia
Iain Tait becomes interactive ECD at Wieden+Kennedy
Cortney Pellettieri becomes entertainment editor at Good Housekeeping

Michael Mueller becomes VP of client development at Univision
David Eun becomes president at AOL Media
Nora Gervais becomes NY sales director at Navigate Boomer Media
Angelo D'Agostino becomes VP of human resources at Tremor Media



© 2010 Media Life Privacy Statement