ABC wins its
fifth straight Thursday
Averages a 4.0 in 18-49s, topping reruns on CBS
By Toni Fitzgerald
Oct 23, 2009
ABC won its fifth straight Thursday with ease last night, opposite a lineup of mostly reruns on CBS and Fox's surging baseball.
ABC averaged a 4.0 adults 18-49 rating and 11 share, according to Nielsen overnights, well ahead of second-place Fox's 3.3/9.
As a reminder, fast nationals measure timeslot data and not actual program data, and they do not account for time zone differences. Fox's live baseball coverage lasted past 11 p.m., and thus its numbers will likely adjust significantly when final data is released.
ABC only won one hour of the night, 9 p.m., where "Grey's Anatomy" averaged a 5.2, up 6 percent from last week's 4.9. CBS's "CSI" was a repeat that hour, as was lead-out "The Mentalist."
Fox finished first at 10 p.m. with game five of the American League Championship Series peaking with a 3.8.
The game averaged a 3.3 in primetime, up 27 percent from last year's National League Championship Series game on the same night, which averaged a 2.6.
Meanwhile, for the night, CBS placed third in primetime at 3.0/8, NBC fourth at 2.4/7, Univision fifth at 1.4/4 and CW sixth at 0.8/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-three percent of Nielsen households have DVRs.
CBS started the night in the lead with a 4.0 at 8 p.m. for “Survivor.” Fox was second with a 3.1 for baseball, ABC third with a 3.0 for “FlashForward,” NBC fourth with a 2.0 for “Community” (1.9) and “Parks and Recreation” (2.1), Univision fifth with a 1.3 for “El Nombre del Amor” and CW sixth with a 0.9 for a repeat of “The Vampire Diaries.”
ABC took the lead at 9 p.m. with a 5.2 for “Grey’s,” while NBC moved to second with a 3.7 for “The Office” (4.2) and “30 Rock” (3.2, up 7 percent from last week). Fox was third with a 2.9 for more baseball, CBS fourth with a 2.1 for a “CSI” rerun, Univision fifth with a 1.7 for “Sortilegio” and CW sixth with a 0.8 for a repeat of “Supernatural.”
At 10 p.m. Fox was first with a 3.8 for baseball, with ABC second with a 3.7 for “Private Practice.” CBS was third with a 2.7 for a repeat of “The Mentalist,” NBC fourth with a 1.6 for “The Jay Leno Show” and Univision fifth with a 1.1 for “Rosa de Guadalupe.”
ABC also led the night among households with a 7.5 average overnight rating and a 12 share. CBS was second at 7.1/12, Fox third at 6.7/11, NBC fourth at 3.7/6, Univision fifth at 1.8/3 and CW sixth at 1.4/2.
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