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ABC wins Sunday
with weaker 'Oprah'


Network averages a 3.2 in 18-49s, 28 percent ahead

Mar 17, 2008
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Even with “Oprah’s Big Give” falling for the second straight week, ABC still easily maintained its Sunday night lead.

The network averaged a 3.2 adults 18-49 rating and 9 share, according to Nielsen overnights, 28 percent ahead of second-place Fox at 2.5/7.

Still, despite that advantage, its new Sunday shows declined once again. “Give” at 9 p.m. won its timeslot with a 3.6 rating, but it was down 10 percent from the previous week’s 4.0 and off 32 percent from its premiere, which averaged a 5.3.

Lead-out “Here Come the Newlyweds” also slipped, from a 3.5 last week to a 2.9 last night. It premiered with a 4.1.

Meanwhile, for the night, CBS was third at 2.0/6, NBC fourth at 2.0/5, Univision fifth at 0.7/2 and CW sixth at 0.4/1.
 
At 7 p.m. ABC was first with a 2.3 for “America’s Funniest Home Videos,” followed by CBS with a 2.0 for “60 Minutes.” Fox was third with a 1.6 for repeats of “King of the Hill” and “American Dad,” NBC fourth with a 1.5 for “Dateline,” Univision fifth with a 0.8 for “Hora Pico” and “Familia P. Luche,” and CW sixth with a 0.5 for a repeat of “America’s Next Top Model.”
 
ABC led again at 8 p.m. with a 4.1 for “Extreme Makeover: Home Edition,” while Fox moved to second with a 2.9 for a repeat of “The Simpsons” and a new “King of the Hill” (2.8). CBS was third with a 2.3 for “Big Brother,” NBC fourth with a 2.2 for another hour of “Dateline,” Univision fifth with a 0.7 for “Lo que No Vio de Premios Fura Musical,” and CW sixth with a 0.4 average for “Everybody Hates Chris” (0.5) and “Aliens in America” (0.4).
 
At 9 p.m. ABC was first again, this time with a 3.6 for “Give,” followed by Fox with a 2.8 for a repeat of “Family Guy” and a new “Unhitched” (2.3). CBS and NBC tied for third at 2.0, CBS for a repeat of “Cold Case” and NBC for a “Law & Order” rerun, with Univision fifth at 0.7 with the first half of “Mentiras y Verdades: Celebrando 50 Anos de la Telenovela” and CW sixth with a 0.4 for repeats of “Girlfriends” and “The Game.”
 
ABC completed the nightly sweep at 10 p.m. with a 2.9 for “Here Come the Newlyweds,” with NBC second with a 2.2 for a repeat of “Law & Order: Special Victims Unit.” CBS was third with a 1.8 for “Dexter” and Univision fourth with a 0.7 for the second half of its “Telenovela” special.
 
ABC also finished first for the night among households with a 5.5 average overnight rating and a 9 share, followed by CBS and NBC at 5.2/9, Fox at 3.2/5, Univision at 1.1/2 and CW at 0.7/1.

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Toni Fitzgerald is a staff writer for Media Life.




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