Overnights
   
Homepage



ABC's 'Stars' soars
but its returns sink


Final night of dance competition averages 6.2

Nov 27, 2007

As expected, the penultimate episode of ABC’s “Dancing with the Stars” drew very strong numbers last night, dominating its hour among adults 18-49 and total viewers and setting up high expectations for tonight’s finale.

But the rest of ABC’s schedule looked much less promising. Two returning second-year shows notched disappointing results, making ABC’s Monday nights going forward look potentially problematic.

“Stars” averaged a season-high 6.2 rating among adults 18-49, according to Nielsen overnights, well above its season average of 5.4 for Monday competition shows. It also drew 24.7 million total viewers, nearly triple second-place “Chuck’s” 8.3 million in the 8 p.m. hour.

But from there, things went somewhat sour. “Samantha Who?” managed a respectable 4.1 18-49 rating and 12.6 million viewers, but lead-out “Notes from the Underbelly” at 9:30 p.m. dropped roughly a third on both counts, to a 2.9 and 8.3 million.

At 10 p.m., “October Road” slipped further, to a 2.3 and 6 million viewers, finishing behind NBC’s struggling “Journeyman” on both counts.

“Underbelly” and “Road” were mildly successful midseason replacements last spring, though neither pulled huge numbers. ABC smartly paired them with “Samantha,” which is the season’s No. 1 new show thanks to its “Stars” lead-in, on a night that skews heavily female.

But even with “Stars’” huge audience to lead off the night, the rest of ABC’s lineup sank quickly. In fact, for the first time this season, CBS managed to tie ABC on a Monday night for first place, despite airing one repeat.

The networks each averaged a 4.0 overnight rating and a 10 share, with NBC third at 3.7/9, Fox fourth at 2.5/6, Univision fifth at 1.8/4 and CW sixth at 1.0/2.
 
ABC began the night in the lead with 6.2 rating at 8 p.m. for “Stars,” followed by NBC with a 3.3 for “Chuck,” its best rating since Oct. 15. CBS was third with a 3.0 average for “How I Met Your Mother” (3.3) and a repeat of “Big Bang Theory” (2.8), Fox fourth with a 2.9 for a repeat of “House,” Univision fifth with a 1.3 for “Amar sin Limites” and CW sixth with a 0.8 for “Everybody Hates Chris” (0.9) and “Aliens in America” (0.7).
 
NBC took the lead with a 5.3 at 9 p.m. for “Heroes,” posting its highest rating in eight weeks, with CBS second with a 4.4 for “Two and a Half Men” (5.0) and “Rules of Engagement” (3.8). ABC was third with a 3.5 average for “Samantha” (4.1) and “Underbelly” (2.9), Univision fourth with a 2.5 for “Destilando Amor,” Fox fifth with a 2.1 for a repeat of “Bones” and CW sixth with a 1.2 average for “Girlfriends” (1.0) and “The Game” (1.4).
 
At 10 p.m. CBS took over with a 4.6 for “CSI: Miami,” while NBC fell to second with a 2.5 for “Journeyman.” ABC was third with a 2.3 for “October Road” and Univision fourth with a 1.7 for “Cristina.”
 
ABC was first for the night among households, averaging a 9.2 overnight rating and a 14 share. CBS was second at 7.8/12, NBC third at 5.2/8, Fox fourth at 4.5/6, Univision fifth at 2.3/3 and CW sixth at 1.6/2.



Toni Fitzgerald is a staff writer for Media Life.




Latest headlines
CBS takes its first Thursday, a slow one
Preparing for life after 'Oprah' wraps up
'Happily Ever Faster,' don't bet on it
In Union Square, dunk Joey the Clown
Do you understand web measurement?
Agencies to Nielsen: Reinstate live stream
Rachel, help, we're being left in the dark
Best tube bets this weekend

BBC America president Garth Ancier steps down
Nicke Bergstrom becomes creative director at Mother New York
Nathan Hackstock becomes West Coast CD at Sapient Interactive
Frank Hahn and Naoki Ito become ECDs at W+K Tokyo

Catherine Balsam-Schwaber becomes SVP of marketing at iVillage
Chris De Luca becomes sports editor at the Chicago Sun-Times
Jennifer Howard rises to senior reporter at the Chronicle of Higher Education
James Van Der Beek files for divorce after six years



© 2009 Media Life Privacy Statement