ABC is tops after
NBC and the Olympics
'Bachelor: Women Tell All' averages a 3.9 in 18-49s
By Toni Fitzgerald
Feb 23, 2010
"The Bachelor: The Women Tell All" delivered all the whining, crying and accusations of backstabbing we've come to expect from the annual pre-finale confrontation between the rejects and the bachelor, and it also delivered decent ratings for ABC.
The network was No. 2 on the night behind NBC's Olympics, with "Bachelor" the night's top non-sports show, if also one of the only non-reruns on the Big Four.
"Bachelor" averaged a 3.9 adults 18-49 rating, according to Nielsen overnights, off 3 percent from last week's 4.0 for a regular elimination episode. In the 8 to 10 p.m. timeslot it was 25 percent behind the Olympics, which averaged a 5.2.
The "Women Tell All" episode was the highest-rated in the past five seasons of "The Bachelor."
The only other original program on the Big Four last night was Fox's "24," which averaged a 2.8, up 0.1 from last week.
The CW was the only Big Five network with all-original programming last night, and it seemed to pay off. Its lineup rose 13 percent among its target women 18-34 versus last week, to a 1.7.
Meanwhile, NBC was first for the night among 18-49s with a 5.4 average overnight rating and a 14 share. ABC was second at 3.0/8, CBS third at 2.5/7, Fox fourth at 2.2/6, Univision fifth at 1.6/4 and CW sixth at 0.8/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-four percent of Nielsen households have DVRs.
Also, ratings for NBC’s Olympics are approximate as fast nationals measure timeslot and not actual program data.
At 8 p.m. NBC led with a 4.9 for the Olympics, followed by ABC with a 3.6 for “Bachelor.” CBS and Fox tied for third at 2.1, CBS for repeats of “How I Met Your Mother” and “Accidentally On Purpose” and Fox for a repeat of “House,” with Univision fifth with a 1.7 for “Hasta que el Dinero Nos Separe” and CW sixth with a 1.0 for “One Tree Hill.”
NBC was first at 9 p.m. with a 5.5 for more Olympics, while ABC remained second with a 4.2 for another hour of “Bachelor.” CBS was third with a 3.3 for reruns of “Two and a Half Men” and “The Big Bang Theory,” Fox fourth with a 2.8 for “24,” Univision fifth with a 1.5 for “Corazon Salvaje” and CW sixth with a 0.9 for “Life Unexpected.”
At 10 p.m. NBC was first again with a 5.6 for the Olympics, with CBS second with a 2.2 for a “CSI: Miami” rerun. Univision was third with a 1.5 for “Cristina” and ABC fourth with a 1.3 for a repeat of “Castle.”
NBC led the night among households with a 12.7 average overnight rating and a 20 share. ABC was second at 5.9/9, CBS third at 5.0/8, Fox fourth at 4.2/6, Univision fifth at 2.1/3 and CW sixth at 1.2/2.
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